Sales Assistant - Harry's Cafe de Wheels
Work directly with the CEO of one of Australia's most iconic food brands.
Harry's Cafe de Wheels has been a Sydney institution for over 90 years - from the front gates of Woolloomooloo naval dockyard to outlets across the globe, with the likes of Frank Sinatra, Sir Elton John and Prince Harry having stopped by for our legendary Tiger Pie.
We're now looking for a Sales Assistant to join our CEO, Daniel, at our Ultimo headquarters and play a hands-on role in growing the business. This isn't a back-office support position - it's a genuine opportunity to learn and contribute across sales, wholesale, franchising, business development, and the AI-powered tools we're increasingly using to drive the brand forward.
If you're commercially minded, energetic and eager to learn, this could be the launchpad for a serious career in sales.
What's in it for you
$55,000 base salary + uncapped bonus scheme - with the potential to earn significantly more based on performance
Work directly with the CEO and get real exposure to how a nationally recognised brand operates and grows
Hands-on experience across wholesale, franchise sales, business development and modern AI/digital tools
Regular weekday roster, 9am to 5pm - no weekend work required
Staff discount across all Harry's Cafe de Wheels stores
Room to grow into a broader sales and business development role as the company expands
What you'll be doing
Managing incoming wholesale and franchise enquiries by phone and email - you'll be the first point of contact




Qualifying leads and building a pipeline of prospective wholesale and franchise partners
Researching and identifying new business opportunities to drive growth
Supporting the sales process from first enquiry through to handover, including scheduling follow-ups and next steps
Preparing proposals, quotations and information packs with internal support
Coordinating product demonstrations, tastings and sample drop-offs
Maintaining accurate records of leads, customer interactions and sales activity
Liaising with internal teams to support onboarding of new wholesale and franchise customers
Providing general administrative support to the sales and franchising functions
What we're looking for
Robust communication skills with a professional, friendly phone manner - this is the non-negotiable
Energy, confidence and a genuine commercial drive
A willingness to learn and grow within the business
Good organisational skills and the ability to juggle competing priorities calmly and accurately
Digitally savvy - comfortable with tools like Google Suite, Excel, and AI platforms (Claude, ChatGPT); Xero knowledge a plus
Interest in sales, wholesale and franchising
Ability to work both autonomously and as part of a team
Experience in sales, customer service or admin is a plus, but we're open to candidates early in their career who have the right attitude
Location:
Ultimo, Sydney - near Broadway Shopping Centre & The New Sydney Fish Market
Type:
Full-time
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📌 Sales Assistant (Sydney)
🏢 Harry's Cafe de Wheels
📍 Sydney