Onsite: Pakenham
Full time Monday- Friday 9:00am-5:00pm
$80,000–$90,000 per year + Salary
We're a premium Australian instant noodle brand launching early ****, built to turn heads at home, with the brand launching into China shortly after.
We're hiring our first-ever dedicated social media lead to own the content, the platforms, and the community across two brands our food brand and our sports partnership brand — from day one.
This isn't a "schedule-the-posts-someone-else-planned" kind of job.
You shoot it, you edit it, you post it, and you help decide where it goes next.
If you've ever watched a brand's socials and thought "I could do this so much better" — this is your shot!
What You'll Do
Run our TikTok, Instagram, Xiaohongshu (RedNote), Facebook and YouTube day to day — across both brands
Plan, shoot and edit short-form video that actually feels like content people want to watch, not an ad
Build a content calendar around product launches, sampling events, sponsorship moments and seasonal chaos
Engage with our community — reply to comments, build real relationships
Find and work with KOLs and micro-influencers, especially on RedNote
SEO smarts — keyword-aware captions, hashtag strategy, making sure people can actually find us
Report weekly on what actually matters — hook rate, retention,



CTR — not just "we got a lot of likes"
You Must Have
Professional or native fluency in Mandarin and English
Actual hands-on experience running a Xiaohongshu (RedNote) account
A genuine love of both food and sports!
What Else You'll Bring
Runs on the board managing brand social accounts — food, lifestyle, FMCG or sports/sponsorship content all count
A working sense of SEO and discoverability
Editing chops: hooks that stop the scroll, retention editing, smart CTA placement
You live in CapCut, Photoshop, Canva, Meta Business Suite/Ads Manager and TikTok Ads Center
You read the data and actually change your strategy
Happy to be based out of our Pakenham HQ
Nice To Have
Premiere Pro or After Effects for the fancier long-form stuff
Can write a caption or ad line that doesn't sound like a robot wrote it
What's On Offer
Be our very first social hire, across two brands, built from scratch real ownership, real creative freedom, a direct line to the people actually making the calls
You won't be a one-person army forever — as we grow, we're adding dedicated filming/editing support so the whole world doesn't rest on your shoulders
Content created here reaches audiences in Australia and across China
#J-*****-Ljbffr

📌 Social Media & Content Lead (Melbourne)
🏢 Ballarat Food Group
📍 Melbourne