About the role

The Victoria Racing Club (VRC) is seeking an experienced and strategic Social Media Manager to join our Content Studio team on a 12-month maternity leave contract. Reporting to the Content Studio Senior Manager, this role leads VRC's social media strategy, content direction, audience growth and community engagement across Instagram, Facebook, TikTok, LinkedIn and X. You will be responsible for shaping VRC's social presence, driving performance across channels and ensuring social media supports key organisational priorities including membership growth, attendance, customer engagement, brand awareness, hospitality and the world-renowned Melbourne Cup Carnival. This is an exciting chance for an experienced social media leader who can balance strategic thinking with creative storytelling, performance optimisation and team leadership.

Key responsibilities

- Develop and deliver VRC's social media strategy aligned to business and commercial objectives

- Drive audience growth, engagement and brand relevance across all key platforms

- Create platform-specific strategies for Instagram, Facebook, TikTok, LinkedIn and X

- Lead social planning for major campaigns, racing events and the Melbourne Cup Carnival

- Identify emerging trends, technologies and audience behaviours to keep VRC at the forefront of social innovation

- Own VRC's social content strategy and editorial direction

- Provide creative direction to photographers, videographers,



designers, creators and agencies

- Lead the social media component of integrated marketing campaigns

- Oversee community engagement strategies and response frameworks across all channels

- Establish KPI frameworks and reporting processes, analyse campaign and content performance, and deliver meaningful insights to stakeholders

About you

- 5+ years' experience in social media, digital content or marketing roles

- Proven experience developing and delivering successful social media strategies

- Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, X and YouTube

- Experience managing social channels for large consumer-facing brands

- Exceptional storytelling, copywriting and content planning capabilities

- Strong analytical skills with the ability to turn insights into action

- Experience working with agencies, influencers and content creators

- Strong stakeholder management and influencing skills

- Demonstrated people leadership experience

- Understanding of content production including photography, videography and post-production workflowsExperience within sport, racing, entertainment, hospitality or events.

- Experience leading social media for major events, festivals or large-scale campaigns.

- Familiarity with social listening and reporting platforms.

- Experience collaborating on paid social campaigns and optimisation.

📌 Social Media Manager (Flemington)
🏢 Victoria Racing Club
📍 Flemington