Group Marketing Manager

Karellas Group | Cremorne, Sydney
Full-Time | 12-Month Contract with Potential Flexibility to Extend
Monday–Friday | Head Office Based

About Karellas Group

Karellas Group is a family-owned Sydney business with a diverse portfolio across retail and hospitality, including seven Supamart IGA supermarkets across Sydney and Minsky’s Hotel in Cremorne.

We’re looking for an experienced, creative and hands-on Group Marketing Manager to join our Head Office team in Cremorne and lead the day-to-day marketing across the Group.

This is a wide-ranging role for someone who enjoys getting involved in everything from retail campaigns and social content to partnerships, digital advertising, events and sponsorships.

The role is initially offered as a 12-month contract, with flexibility around the contract term and potential to extend.

The Role

Reporting to the Directors, you’ll be responsible for planning, managing and executing marketing activity across the Karellas Group, including the Supamart IGA and Minsky’s Hotel brands and potentially a small crossover of other brands in the portfolio.

You’ll manage a part-time Marketing Coordinator and work closely with store managers, venue management, suppliers, agencies, designers and external partners to bring campaigns to life.

This is very much a hands-on marketing role. You’ll be setting the strategy and managing the marketing calendar, but you’ll also be comfortable jumping into social media, writing an EDM, briefing creative, setting up a paid campaign or heading out to one of our stores to capture content.

Key Responsibilities

- Develop and manage the Group marketing calendar across Supamart IGA and Minsky’s Hotel

- Plan and execute retail marketing campaigns, promotions and seasonal activity across seven Sydney supermarkets

- Manage social media strategy, content planning, community management and day-to-day publishing across multiple brands and locations

- Create and manage email marketing campaigns, including promotional EDMs, customer communications and database activity

- Plan, manage and optimise paid digital advertising across platforms including Meta

- Develop creative campaign concepts and work with designers,



photographers, videographers and other suppliers to deliver campaign assets

- Manage local partnerships, brand collaborations and influencer activity

- Coordinate the Group’s community partnerships and sponsorships

- Support Minsky’s Hotel marketing across food & beverage, events, entertainment, functions and major sporting occasions

- Work with suppliers and brand partners to identify and execute joint marketing opportunities

- Monitor campaign performance, digital analytics and social media results and provide reporting and recommendations

- Manage marketing budgets and ensure activity is delivered efficiently

- Maintain consistent brand presentation across digital, print and in-store marketing

- Create and update marketing collateral in-house, including supermarket retail flyers, advertisements, posters, signage and other print and digital assets

- Brief and coordinate signage, point-of-sale materials, menus, promotional collateral and other marketing assets

- Work closely with store managers and venue teams to identify local marketing opportunities

- Manage, support and provide direction to the Marketing Coordinator

- Build relationships across the business and ensure marketing activity is communicated clearly to relevant teams

About You

We’re looking for someone who is organised, creative and commercially minded, with the confidence to take ownership of marketing across a multi-site business.

You’ll ideally have:

- Previous experience in a Marketing Manager, Brand Manager or similar role

- Strong experience across retail, hospitality, FMCG or other consumer-facing brands

- Experience managing multiple locations, brands or stakeholders would be highly regarded

- Strong social media and digital marketing experience (including paid social and digital advertising)





- Experience with email marketing and CRM/database campaigns

- Strong working knowledge of the Adobe Creative Suite, particularly Photoshop, Illustrator and InDesign plus Canva

- A strong eye for design, layout, branding and visual consistency

- Strong copywriting and communication skills

- Experience managing partnerships, sponsorships, influencers or community activity

- Strong organisational and project management skills, with the ability to manage multiple campaigns and deadlines at once

- Confidence working directly with senior management, store managers, venue teams and external suppliers

- The ability to work independently while also being a collaborative member of a close-knit team

- A practical, proactive attitude — you’re happy to develop the strategy but equally happy to roll up your sleeves and get things done

Experience managing or mentoring a junior marketing team member would also be highly regarded.

Why Join Karellas Group?

This is an opportunity to take ownership of marketing across a well-established, family-owned Sydney business while working across two very different and fast-moving industries — retail and hospitality. You’ll have plenty of variety, autonomy and the opportunity to see your campaigns come to life across our stores, venue and digital channels.

What we offer:

· Full-time, Monday–Friday role based in-office at our Cremorne Head Office

· On-site car space provided

· Convenient and easily accessible Lower North Shore location

· 12-month contract with flexibility and potential to extend

· Exposure to both retail and hospitality marketing

· A varied role with genuine ownership across the marketing function

· Support from a Marketing Coordinator

· Direct access to decision-makers in a family-owned business

· The opportunity to work across seven Supamart IGA stores plus one of Sydney’s established hospitality venues, and potentially other brands across the Karellas Group portfolio

If you’re a hands-on marketer who enjoys variety, loves consumer-facing brands and wants a role where you can genuinely make an impact, we’d love to hear from you.

📌 Group Marketing Manager - Retail & Hospitality (Cremorne)
🏢 Karellas Group
📍 Cremorne