Job Description

Goldie + Ace is looking for a commercially minded, growth-focused Marketing Manager to lead our global marketing strategy.

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This role is about increasing our reach, brand awareness and exposure, attracting new customers and stockists, and building stronger engagement with the people who already know and love the brand.

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This is both a strategic and hands-on executional role working across both ecommerce Retail and Wholesale, recognising that the Australia and International markets require different approaches, channels and opportunities.

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Based at our Port Melbourne head office, you'll own the marketing plan and performance, working closely with our Sales and Brand teams to bring activity to life.

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What you'll own

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- Develop and execute the global marketing strategy across Australia and International.
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- Bring fresh, innovative and out-of-the-box ideas to how we market our products and brand, identifying new ways to create cut-through, reach new audiences, build loyalty and generate conversation.
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- Drive audience growth, brand awareness, reach and customer acquisition across Retail and Wholesale.
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- CRM management across email and SMS, including database growth, segmentation, retention and loyalty.
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- Lead performance marketing including paid media strategy, budgets, optimisation and performance.
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- Plan marketing activity around collection launches, campaigns, promotions, events and key trading moments.
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- Lead social strategy, PR, influencer, creator and seeding initiatives to grow brand exposure and sales.
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- Maximise leverage opportunities around partnerships, licences, collaborations, events and activations.
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- Manage marketing budgets, KPIs and reporting, using performance insights to continually refine the marketing mix and grow reach and sales.
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About you

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- You're a commercial and innovative growth-minded marketer who can think strategically while still being comfortable getting into the detail and making things happen.
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- 4+ years experience in a similar marketing role, ideally within a consumer, retail or ecommerce brand
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- Experience with Shopify and Klaviyo would be advantageous
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- Exceptional communication and negotiation skills (you're equal parts charming and commercial)
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- Robust analytical skills and understanding of performance marketing metrics and measures
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- A roll-up-your-sleeves, lead-from-the-front kind of approach
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- Most importantly, you'll be excited by the opportunity to help take an established Australian brand to a much bigger global audience.
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Apart from a salary, and occasional baked goods, we offer:

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- Opportunity for the role to be structured as either 4 days per week or full-time
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- A great office working environment located close to the city and public transport
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- Generous staff discount and early access to new collections and sample sales
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- Team learning events
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- The chance to work closely with a creative and passionate team
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- The chance to grow with a brand that's expanding globally and doing things differently
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If this sounds like you...

📌 Marketing Manager (Middle Park)
🏢 Goldie + Ace
📍 Middle Park