About the Company

We are searching for an eCommerce Specialist for a growing Melbourne-based merchandising company with a portfolio of leading brands and products. As they continue to expand their digital presence, there are looking for a commercially minded eCommerce Specialist to take ownership of their online channels and help drive growth, customer engagement, and conversion.

This is an exciting opportunity for someone who combines strong technical eCommerce expertise with a passion for online merchandising, digital marketing, and data-driven decision-making.

About the Role

Reporting to the Operations Manager, you will be responsible for managing and optimising their eCommerce platforms to deliver exceptional customer experiences and drive online sales performance.

Key responsibilities include:

- Planning and executing website promotions, digital marketing campaigns, and social media activity.
- Driving SEO, SEM, user experience (UX), and conversion rate optimisation initiatives.
- Analysing website performance using Google Analytics and other reporting tools to identify opportunities for growth.
- Managing product enrichment and ensuring products are activated accurately and on time.




- Collaborating with Design and Development teams to improve website functionality and resolve issues.
- Managing and coordinating relationships with external digital marketing agencies.
- Preparing weekly and monthly trading reports and providing commercial insights to key stakeholders.
- Supporting the development and execution of the overall eCommerce strategy and KPI framework.

About You

To be successful in this role, you will bring:

- 3+ years of eCommerce experience, ideally within a retail, merchandise, fashion, or consumer products workplace.
- Proven experience managing a multi-brand and/or multi-channel online store.
- Strong knowledge of online merchandising, eCommerce best practices, SEO, SEM, UX, and conversion optimisation.
- Hands-on experience with Shopify Plus and Google Analytics.
- Demonstrated ability to analyse data and translate insights into commercial outcomes.
- Excellent communication, organisational, and stakeholder management skills.
- Strong attention to detail and a proactive, hands-on approach.
- Experience with Apparel21 or a similar ERP system will be highly regarded.
- Experience with social media management and eCommerce copywriting is highly desirable.

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