Job Description

Marketing Manager - St Hilda's School, Gold Coast

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ANZUK Executive invites applications for the position of Marketing Manager at St Hilda's School, an independent Anglican day and boarding school for girls from Pre-Prep to Year 12.
n The School
n Located on Queensland's Gold Coast, St Hilda's School is recognised for its strong academic outcomes, innovative learning environments and commitment to educating the whole person.
n Grounded in Anglican traditions, the School seeks to nurture active citizenship and equip students with the knowledge, skills, voice and faith to thrive in a rapidly changing world. St Hilda's provides a rigorous, active, creative and innovative learning environment, complemented by diverse co-curricular and extra-curricular opportunities.
n The School's motto, Non-Nobis Solum - Not for Ourselves Alone, reflects its commitment to service, leadership, community and the development of young women who make a positive contribution to the world.
n The Role
n The Marketing Manager provides strategic leadership across the School's marketing and communications function, working closely with the Director of Business and Operations, Principal and senior leadership team.
n The role is responsible for developing and delivering marketing strategies and campaigns that strengthen the School's brand, enhance its market position and effectively communicate the St Hilda's story across a diverse range of audiences and platforms.
n With responsibility for the School's digital presence, social media, media engagement, publications and marketing content, the Marketing Manager will ensure a consistent and compelling brand across all channels. The role also leads and supports the Marketing team, including the Digital Marketing and Content Creator.
n This is an chance for an experienced marketing professional to combine strategic thinking with creativity, strong communication and hands-on delivery in a dynamic school environment.
n Key responsibilities include:

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- Developing and delivering the School's strategic marketing plan and marketing budget
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- Leading marketing initiatives that support the School's strategic priorities, vision,



mission and values
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- Overseeing the annual Communications Plan, including media releases, publications and brand alignment
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- Protecting and strengthening the St Hilda's brand and strategic positioning in the market
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- Managing the School's marketing and advertising activities across traditional and digital channels
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- Overseeing the development of high-quality and visually compelling content across websites, newsletters, social media, publications and stakeholder communications
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- Leading email marketing campaigns, including segmentation, A/B testing and performance analysis
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- Overseeing the School's website, app and social media channels
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- Coordinating graphic design requirements across internal and external providers
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- Ensuring consistent application of the School's Style Guide and brand standards
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- Overseeing photography, videography and the School's visual portfolio
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- Supporting media engagement and the production of written and digital publications
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- Preparing reports for the Principal, School Council and Foundation Board on marketing and brand initiatives
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- Leading, coaching and developing the Marketing team
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- Ensuring high-quality and timely delivery of marketing projects and communications across the School
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About You
n The successful candidate will be a creative, strategic and highly organised marketing professional who demonstrates:

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- Strong experience in marketing, communications, brand management or a related discipline
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- Excellent written and verbal communication skills, with exceptional copywriting, editing and proofreading capability
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- Demonstrated ability to develop engaging, platform-appropriate content across digital and traditional channels
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- Strong understanding of social media platforms,



trends and best-practice content strategies
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- Experience managing multiple marketing projects, priorities and deadlines within a dynamic environment
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- Strong stakeholder engagement and relationship-building skills
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- Demonstrated ability to work both autonomously and collaboratively across an organisation
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- A proactive approach to problem-solving, with strong attention to detail
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- Experience using Adobe Creative Suite and Canva to produce high-quality content
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- Graphic design and video editing capability
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- A professional, confident and service-oriented approach
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- The ability to adapt and pivot in response to changing priorities
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- Alignment with the vision, mission and values of St Hilda's School
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Qualifications and Requirements

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- Bachelor's degree in Marketing, Communications or a related field
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- Demonstrated experience in marketing and communications, including digital and social media
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- Experience with Adobe Creative Suite, Canva and/or Final Cut Pro
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- Experience creating compelling and on-brand social media content across platforms including Instagram, Facebook and LinkedIn
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- Experience with social media management tools and an understanding of current digital marketing trends
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- Previous experience in a school or education environment is advantageous
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- Intermediate-level Microsoft Office skills
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- Current Driver's Licence
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- Blue Card (Working with Children Check) - current or eligible to obtain
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Why Join St Hilda's?

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- Strategic marketing leadership role within a leading independent school
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- Opportunity to shape and strengthen the School's brand and market position
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- Lead marketing, communications, digital and social media strategy across the School
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- Work closely with the Principal, senior leadership team and key stakeholders
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- Lead a dedicated Marketing team and collaborate across the wider School community
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- Join a values-driven Anglican school committed to innovation, excellence and the development of young women
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- Outstanding Gold Coast location
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Commencement date: By negotiation

📌 Marketing Manager - St Hilda's School, Gold Coast (City of Gold Coast)
🏢 anzuk Education
📍 City of Gold Coast