Employment Type Permanent Closing Date 18 Sept :59pm Job Title Senior Marketing Audience Specialist

Job Summary Job Description Role Purpose The Senior Marketing Audience Specialist is responsible for defining and governing audience segmentation strategies across the customer lifecycle to ensure marketing communications reach the right customers, through the right channels, at the right time. Leveraging customer data, behavioural insights, and experimentation, the role develops audience frameworks and targeting approaches that optimise customer engagement, experience, and commercial outcomes across channels including email, SMS, RCS, push notifications, paid media, and direct mail.

Key Responsibilities

- Develop and maintain audience segmentation strategies aligned to business objectives, customer needs, and lifecycle stages.
- Define audience frameworks, targeting rules, contact strategies, and eligibility criteria across marketing and customer communications.
- Partner with stakeholders across Marketing, Digital, Data, Analytics, Product, and Customer teams to translate business objectives into audience strategies.
- Design and oversee test-and-learn programs to determine the most effective channel mix, communication cadence, and audience approach.
- Analyse customer behaviour, preferences, and engagement trends to identify opportunities for improved targeting and personalisation.
- Provide strategic recommendations on audience selection, prioritisation, suppression, and channel optimisation.
- Ensure audience strategies balance customer experience, regulatory requirements, and commercial outcomes.
- Build and manage audience definitions within marketing automation platforms or customer data platforms (CDP) and ensure audience integrity and governance.
- Monitor audience performance and provide insights to continuously improve engagement, conversion, retention,



and customer value.
- Support the evolution of customer data and marketing technology capabilities to enable more advanced segmentation and targeting.

Key Skills & Experience

- Graduate Degree – Marketing, Commerce, or equivalent
- At least 5 years’ experience working in data-driven marketing
- Ability to build and manage audiences in marketing automation, customer engagement, or customer data platforms (e.g. Salesforce Marketing Cloud, Braze, Tealium, Data360 or similar)
- Robust understanding of customer segmentation, targeting, and lifecycle marketing principles.
- Experience using customer data and insights to develop audience and contact strategies.
- Analytical mindset with the ability to interpret performance data and generate actionable recommendations.
- Experience designing experiments and applying test-and-learn methodologies.
- Ability to influence and collaborate with stakeholders across marketing, digital, data, and technology teams.
- Strong communication and strategic thinking skills with a customer-centric approach.

Success Measures

- Effective use of experimentation to inform audience and channel decision-making.
- Improved audience precision and relevance across marketing communications.
- Increased customer engagement and campaign effectiveness through optimised targeting and channel strategies.
- Development of scalable audience frameworks that support consistent customer experiences.




- Delivery of actionable insights that drive improved commercial and customer outcomes.

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated.

We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work.

We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

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We're an iconic Aussie brand with a global footprint. From our earliest days in the Postmaster General’s Office to the Australian icon we are today, the heart of Telstra has never changed. We’ve always been committed to being a great place to work as we make the world a better place too. Working at Telstra, we all have a why. Whether it’s endless career opportunities, an amazing work-life balance or being able to make a difference, we all know why we’re motivated to be our best here. Our people find purpose and pride in being part of Telstra, because we support the things that matter most. We are committed to making it easy for everyone to apply. In a business as big and diverse as ours, there’s a huge breadth of career paths available. Uncover opportunities, broaden your experience, and discover the many areas of our organization there is to explore.

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📌 Senior Marketing Audience Specialist (Melbourne)
🏢 Telstra Corporation
📍 Melbourne