Kardex ANZ is seeking an experienced local Marketing Specialist to lead and drive the marketing function in our Australia and New Zealand organization. The role will be a business partner to the local business units through the planning and execution of an effective Marketing Plan, both on and offline. We're looking for someone equally comfortable behind a digital campaign as they are running a outstanding customer event, a marketer who knows how to build a nurturing program and knows how to throw a party people actually want to be at. He/she will be an energetic, organized, data & KPI driven person. Position to be based in Sydney, Australia.

Your tasks

JOB RESPONSIBILITIES

Digital & Content

- Create content briefed from Sales insights and customer conversations, written and structured for SEO, then promote it across owned channels (blog, LinkedIn, EDM).
- Support execution of nurturing programs and digital campaigns in HubSpot, working alongside the regional digital/search specialist on SEO and paid search performance.
- Own day-to-day social media content and posting for the local market, keeping a consistent voice across on- and offline touchpoints.
- Produce case studies from field visits and customer openings in collaboration with Sales and Regional MarCom, from raw footage/interview through to a finished asset.
- Create local written content and stories for on- and offline media, adapted for the ANZ market.
- Deliver KPI and data-driven reporting on content and digital activity leveraging HubSpot and Salesforce.

Events & field Support

- Support customer and industry events and exhibitions, growing from small local activations toward larger trade shows over time,



with agency/vendor support for major exhibitions like CeMAT.
- Own and manage the local events budget, tracking spend and reporting against it.
- Coordinate pre-event promotion (landing pages, invites, social, EDM) and post-event follow-up in partnership with Sales.
- Travel to customer site openings and milestone events, coordinating with our video/photo vendor to capture footage and case study material on location.
- Assist with event logistics and on-site delivery, with the expectation of taking on more ownership as experience builds.

Stakeholder Management, Sales & Service Support

- Provide data-driven insights to Regional MarCom and senior stakeholders, with regular updates and reporting against KPIs and action plans.
- Own and grow the local network in the logistics/industrial sectors through content and field presence.
- Follow up on content and campaign leads until handover to Sales.
- Own lead management in the CRM system (Salesforce).

Leadership

- Work closely with peers in a matrix organization of small-to-mid-size teams.
- Advise internal business partners and act on eye level.
- Contribute ideas, participate in projects/initiatives, and help introduce change across multiple locations and functions.

REQUIREMENTS

Education & Work Experience

University degree in digital marketing, marketing, communications, business studies, management,



or a related field, with proven work experience as a marketing professional.

- 3-4 years of experience in B2B marketing, with strong hands-on content creation and digital campaign execution.
- Strong content and digital instincts, someone who can spot a good story in a customer conversation and knows how to structure and promote it.
- Effective communicator with an audience-first mindset.
- Able to demonstrate, through a specific past example (not a self-description), that they can own a project end to end under time pressure.
- Comfortable being accountable for a budget, not just executing against one set by someone else.
- Self-motivated, thrives in a high-performance team environment, thinks outside the box, and initiates recent ideas.
- Passionate and driven marketing practitioner, proactive, eager to learn, and wants to make a difference as part of a larger global/regional team.
- Willing and able to grow into event execution with support, rather than arriving fully formed in it.
- Ability to influence change across multiple locations, functions, and organizations.

Behaviors required to perform this role

- Highly organized, able to juggle multiple workstreams and priorities without losing sight of deadlines.
- Open-minded and curious, brings fresh thinking rather than defaulting to "how it's always been done."
- Moves quickly from idea to execution, comfortable testing rather than over-planning.
- Willing to try new things and pivot fast when it's not landing.
- Contributes to a positive, energizing team culture, doesn't take themselves too seriously while still getting the work done.

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📌 Marketing Specialist - Field & Digital (Sydney)
🏢 Kardex
📍 Sydney