Job Description

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- Define and maintain differentiated positioning and messaging for the Relevance AI platform
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- Develop deep understanding of ideal customer profiles, buyer journeys, personas, and customer decision factors
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- Translate technical AI platform capabilities into compelling customer-focused stories for business and technical audiences
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- Own go-to-market planning and execution for product launches, feature announcements, and ongoing product communications
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- Create and improve product marketing assets, including product pages, data sheets, white papers, presentations, videos, explainers, customer-facing roadmaps, and digital content
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- Build sales enablement tools and deliver training to communicate product value, accelerate deals, and support renewals
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- Partner with demand generation on pipeline-creating and pipeline-accelerating content and campaigns
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- Develop lifecycle and expansion campaigns to improve activation, usage, adoption, and retention
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- Represent the product at customer meetings, trade shows, speaking events, webinars, and other market-facing opportunities
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- Gather customer and competitive insights to inform product strategy, positioning, and differentiation
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- Measure product marketing program performance and use sales and marketing data to improve impact
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- Partner with Product and Engineering on roadmap alignment, technical relationships, customer value translation, market insights, and launches
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- Partner with Sales on enablement, practical tools, major opportunities, deals, and renewals
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- Partner with Marketing on consistent messaging, content, campaigns, and market representation
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- Partner with Customer Success on adoption, expansion, renewals, and communication of new capabilities
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- Report directly to the CMO
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- Build the first dedicated product marketing function at Relevance AI
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n Requirementsn
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- 4–8+ years of product marketing experience in B2B SaaS or AI, including direct ownership of go-to-market strategy, messaging, and product launches
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- Experience marketing technical software products
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- Exposure to AI, automation, data, or developer-oriented tools is highly valued
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- Strong expertise in ideal customer profiles, buyer journeys, persona development, positioning, and messaging
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- Track record of creating sales enablement and customer-facing assets supporting pipeline and revenue outcomes
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- Exceptional storytelling, writing, and content creation skills
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- Ability to independently produce polished presentations, written assets, and video content using standard tools
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- Success partnering with Product and Engineering teams to translate technical capabilities into market value
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- Ability to influence across Product, Sales, Marketing, and Customer Success without formal authority
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- Self-directed, flexible, action-oriented, and comfortable moving between strategy and hands‑on execution
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- Genuine curiosity about AI and agentic automation, with enthusiasm for using the product and building technical fluency
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- Experience in a startup or growth‑stage environment
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- Comfort working in a hybrid environment and collaborating across time zones
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- Ability to work with customers in EMEA and APAC when needed
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- Willingness to travel between San Francisco and Sydney for extended working sessions
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- A technical undergraduate degree or college‑level coursework in computer science, data science, mathematics, statistics, or a related field is nice to have
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- Strong measurement and analytics orientation across sales and marketing KPIs is nice to have
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- Portfolio or public samples are nice to have
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n Core Competenciesn
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Demonstrates expertise in product marketing for B2B SaaS and AI, with a strong focus on go-to-market strategy, customer profiling, and compelling storytelling. Capable of creating impactful marketing assets and collaborating effectively across teams to drive product adoption and revenue growth.

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n Highest-signal resume keywordsn
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- Product Marketing Experience
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- Go-To-Market Strategy
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- Sales Enablement
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- Customer Journey Mapping
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- Content Creation
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n Hard Skillsn
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- Product Positioning
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- Messaging Development
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- Technical Software Marketing
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- Data Analysis
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- Presentation Skills
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n Soft Skillsn
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- Storytelling
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- Influencing Without Authority
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- Self-Directed
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- Versatile
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- Curiosity About AI
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n Industry Keywordsn
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- B2B SaaS
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- AI
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- Automation
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- Customer Success
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- Startup Environment
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n Tools & Technologiesn
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- Sales Enablement Tools
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- Digital Content Creation Tools
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- Analytics Platforms
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- Presentation Software
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- Video Editing Software
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#J-18808-Ljbffr

📌 Senior Product Marketing Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales