Part-Time | 8–10 Hours Per Week | $35–$40 Per Hour | Sydney-Based

We are looking for an experienced Meta Ads, CRM & Technical Performance Marketing Specialist to manage the technical marketing ecosystem across two growing brands.

About the role

This is a hands-on technical performance marketing role managing the technical marketing ecosystem across two growing brands. You will be responsible for the complete customer acquisition and marketing technology journey: Meta Ads → Tracking → Lead → CRM → Automation → Trial → Membership → Retention → Revenue. You will independently build, configure, integrate, troubleshoot, optimise and report on paid advertising, CRM, tracking and automation systems.

Key responsibilities

- Build, manage and optimise Meta Ads campaigns across Facebook and Instagram

- Manage campaign structure, audiences, retargeting and conversion optimisation

- Improve CPL, CPA, ROAS, CTR and conversion rates

- Manage Meta Business Manager, Ads Manager, Pixel, Events Manager and Conversion API

- Diagnose tracking, attribution, permissions, account and campaign delivery issues

- Manage and optimise GoHighLevel CRM and Gym Master Portal/App

- Build sophisticated CRM workflows, automations and customer journeys

- Build automated lead follow-up, trial conversion, membership, retention and reactivation sequences

- Build and troubleshoot Zapier integrations

- Work with Hapana and other systems to improve lead and customer data flows and troubleshoot issues quickly

- Update Website and develop copy and designs email marketing

- Manage the marketing and social media calendar

- Weekly Reporting on sales, conversion and leads

About you

- 5+ years' hands-on Meta advertising experience where leads and sales performance were key driver in fitness wellness or similar retail





- 5+ years' experience in performance/digital marketing

- 2+ years' hands-on GoHighLevel / Hapana or comparable CRM experience

- Strong experience building complex CRM workflows and automations

- Strong working knowledge of Zapier

- Advanced Meta Ads Manager and Business Manager capability

- Strong knowledge of Meta Pixel, Events Manager, Conversion API and attribution

- Strong organisational, analytics, conversion tracking and analytics capability

- Experience troubleshooting integrations, data flows and tracking problems

- Experience building automated email and SMS customer journeys

Mandatory Technical Experience

Applicants must have:

- 5+ years’ hands-on Meta advertising experience

- 5+ years’ experience in performance/digital marketing

- 2+ years’ hands-on GoHighLevel /Hapana or comparable CRM experience

- Strong experience building complex CRM workflows and automations

- Strong working knowledge of Zapier

- Advanced Meta Ads Manager and Business Manager capability

- Robust knowledge of Meta Pixel, Events Manager, Conversion API and attribution

- Strong GA4, conversion tracking and analytics capability

- Experience troubleshooting integrations, data flows and tracking problems

- Experience building automated email and SMS customer journeys

- Proven ability to generate qualified leads, trials, memberships and measurable revenue

- Strong analytical and commercial decision-making skills





- Ability to work independently and take ownership of technical issues through to resolution

- Website management

- Canva design skills

- Social Media technical and scheduling

Meta Technical Support Experience

Strong experience resolving Meta platform issues is essential, including:

- Business Manager and ad accounts

- Account restrictions

- User and asset permissions

- Pixel and Events Manager

- Conversion tracking

- Conversion API

- Billing

- Campaign delivery

- Attribution and data discrepancies

Experience successfully accessing Meta support, partner support, Meta representatives or escalation channels is highly regarded.

Meta Certified Media Buying Professional or another current Meta Blueprint certification is also highly desirable.

2+ Years using Canva

Systems Experience

Proven Experience with the following:

Meta Ads Manager | Meta Business Manager | GoHighLevel | Hapana | Zapier | GA4 | Meta Pixel | Conversion API | Canva | Email/SMS Automation | Canva | Gym Master

Experience within beauty, fitness, health and wellness, retail, membership, franchise or multi-location businesses will be highly regarded.

Proven Performance Required

Applicants should be prepared to provide genuine examples demonstrating:

- CPL, CPA and ROAS results

- Qualified lead generation

- Trial and membership conversion

- CRM workflows and automation builds

- GoHighLevel /Hapana Core/Grow implementations

- Zapier integrations

- Meta Pixel/CAPI or tracking implementations

- Meta technical issues successfully diagnosed and resolved

- Landing page and funnel optimisation

- Revenue and customer acquisition improvements

- A/B Testing

What We Are Looking For

Success will be measured by qualified leads, trials, memberships, CPA, customer acquisition cost, retention and revenue — not impressions or engagement weekly

📌 Meta Ads, CRM & Technical Performance Marketing Specialist (Engadine)
🏢 EB LABS
📍 Engadine