Job Description
Area Sales Manager – Central Coast - NSW
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We're expanding our team!
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Who is Hawkesbury Brewing Co?
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Hawkesbury Brewing Co is leading the charge in bringing innovative, exciting and distinctive brands to the Australian beverage market.
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We are forward-thinking, passionate about building brands and committed to helping them stand out. Hawkesbury Brewing Co is the sales division of Australian Beverage Contract Filling Pty Ltd.
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The iconic brands and products you'll represent include Hawkesbury Brewing Co, Little Fat Lamb, Wild Boar, PakTech, Fighting Cock — and more.
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The opportunity
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We're looking for a genuine sales all-rounder to join us as Area Sales Manager for Central Coast, Newcastle and surrounding areas.
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This is an on-the-road role focused on managing independent bottle shops and licensed venues, developing existing customers and identifying new opportunities across the territory.
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Your key responsibilities
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Manage and grow relationships with existing customers.
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Identify and secure new accounts and distribution opportunities.
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Increase product ranging, sales and turnover across the territory.
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Champion locally based brands in the region we call home.
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Work towards sales targets, territory budgets and broader business KPIs.
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Execute brand plans and maximise promotional opportunities.
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Conduct product tastings and giveaways during work hours.
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Build brand awareness through events and festivals as required.
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Plan and undertake regional travel based on business priorities and objectives. All approved travel expenses will be covered.
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What we're looking for
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First and foremost, you're a hunter. You enjoy chasing new sales,



opening new accounts and creating distribution opportunities.
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You'll also bring:
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Sales experience, ideally within the liquor or FMCG industry, although this is not essential—we'll teach you what you need to know.
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A proven record of achieving or exceeding sales targets.
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Experience using a CRM to manage customers and opportunities.
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Robust computer skills, including Excel, PowerPoint and Word.
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A solid sense of ownership and pride in your performance.
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Passion for building brands and supporting their long-term growth.
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Critical-thinking and problem-solving skills.
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Strong communication, negotiation and interpersonal skills.
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Excellent time-management and organisational abilities.
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The confidence to work independently while contributing positively to a team.
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A sharp eye for in-store presentation and making brands stand out.
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Self-motivation, drive and enthusiasm for tackling ambitious targets.
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Most importantly, a can-do attitude—no task is too big and no win is too small.
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What's in it for you?
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The opportunity to build your own successful business within our business.
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Ownership of your territory and its results.
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The freedom to pursue opportunities and make your mark on the role, the business and your customer base.
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A supportive, energetic team that will celebrate your achievements.
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Genuine career-development and advancement opportunities.
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A package including:n
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$70,000 base salary
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Fully maintained company vehicle
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Superannuation
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Performance incentives
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Tools of the trade, including a phone and iPad or laptop
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Approved business expenses covered
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📌 Area Sales Manager (Central Coast Nsw)
🏢 ABC Filling
📍 Central Coast