Job Description
Our client is a leading Australian provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. They empower beauty professionals across Australia and Current Zealand with cutting-edge equipment and comprehensive industry support.
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They are now seeking to hire a High-Level Marketing Coordinator to lead end-to-end visual content creation, high-level SEO strategies, and multi-channel campaign execution. This role transitions daily task execution into strategic ownership, driving brand growth, digital lead acquisition, and market-leading visual assets.
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Job Responsibilities
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Creative Direction & Visual Design
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Direct and execute graphic design projects across digital and print collateral
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Produce high-converting creative assets for paid advertising campaigns, email marketing, website banners, and social platforms
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Oversee media post-production including formatting client visual case studies and before-and-after transformations
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Conceptualise and design engaging learning resources and visual assets for the online education hub platform
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SEO & Lead Generation Strategy
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Own on-page and technical SEO strategies to systematically elevate keyword rankings, organic traffic, and domain authority
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Develop data-driven content calendars while authoring and optimising high-performing blog content and product landing pages
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Partner with marketing leadership to audit web performance, refine keyword acquisition targets, and drive high-intent inbound leads
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Social Media & Campaign Management
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Architect multi-platform social media campaigns across Facebook, Instagram, and LinkedIn to maximise reach and audience engagement
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Manage paid digital ad campaigns end-to-end including creative variations, audience targeting parameters, and budget allocation
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Establish digital community standards to optimise client interaction and maintain positive brand sentiment across all channels
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Analytics & Performance Optimisation
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Track and report on cross-channel marketing performance using advanced analytics to deliver actionable conversion insights
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Maintain CRM lead pipeline integrity while enforcing high standards for lead capture, validation, and routing
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Perform follow-up calls and emails to validate the authenticity of incoming inquiries and potential leads
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Bachelor degree in Marketing, Graphic Design, Digital Media, Communications, or a related discipline
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Three to five or more years of progressive marketing experience
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Proven track record in organic acquisition displaying measurable improvements in web traffic, search rankings, and lead capture
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Demonstrated visual portfolio showing senior-level capability in graphic design, digital ad creative, and video editing
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Advanced proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, and Premiere Pro alongside high-end Canva execution
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Mastery of technical and on-page SEO tools including SEMrush, Ahrefs, Google Analytics 4, and Google Search Console
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Hands-on experience building, targeting, and optimising campaigns in Meta Ads Manager and Google Ads
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Intermediate to advanced knowledge of CRM systems and website administration platforms such as WordPress and Shopify
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Nice-to-Have Skills
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Prior work experience or a genuine interest in the beauty, aesthetics, skincare, or wellness industries
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Experience creating and formatting email templates in Klaviyo or Mailchimp
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Familiarity with task management and workflow platforms such as Monday.com
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Practical exposure to generative AI tools within marketing workflows
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Permanent work-from-home set-up
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Dayshift (Australian Eastern Standard Time business hours)
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Full-time job
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HMO (STAFF only)
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Annual leave
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Christmas Bonus equivalent to 1 month's wage (pro-rate)
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📌 Marketing Assistant (Victoria)
🏢 Virtual Staff 365
📍 Victoria