Job Description
The Opportunity...
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In this newly created role, you will lead our enterprise customer strategy, data, insights and CRM capabilities. This role will establish a single trusted view of the customer, drive governance and standards across four brands, and shape customer-led growth through strategic influence and enterprise leadership.
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What You'll Lead
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Enterprise Customer Strategy: Define and drive SRG's unified Customer and Digital Strategy, ensuring customer priorities, investment decisions and execution are aligned across the Group.
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Customer Data & First-Party Data Strategy: Act as the enterprise steward of customer data, establishing governance, standards and first-party data strategies that maximise customer value while ensuring compliance and trust.
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Customer Insights & Voice of Customer: Lead SRG's customer insights capability, delivering actionable research, customer intelligence and Voice of Customer programs to inform strategic decision-making.
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CRM & Personalisation: Own the strategic direction of SRG's CRM and personalisation capabilities, enabling relevant, targeted and effective customer engagement across all Brands.
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Customer & Digital Capability: Establish enterprise frameworks, standards and performance measures that strengthen digital capability and create a consistent approach to customer experience and outcomes.
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Cross-Brand Leadership: Provide enterprise leadership on customer-related priorities and trade-offs, influencing executive decisions to deliver the best outcomes for customers and the Group.
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What Success Looks Like...In this role you will:
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Create a single trusted view of the customer across the Group.
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Improve customer advocacy and customer experience outcomes across all brands.
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Generate measurable return on customer insight, CRM and personalisation investments.
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Establish market-leading customer intelligence and forecasting capability.
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Deliver sustained growth in active members and spend per member.




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Build scalable customer capability that grows ahead of headcount through automation, self-service and AI.
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Ensure customer data remains trusted, secure and governed.
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About You...
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You are a senior customer leader who combines strategic thinking with commercial delivery.
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You have likely led customer strategy, insights, CRM, loyalty, personalisation, customer experience or a related function within a large consumer-facing organisation and understand how to turn customer understanding into business performance. You'll bring:
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Extensive executive-level experience leading customer strategy, CRM, loyalty, insights or customer experience functions.
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Demonstrated success translating customer insight into enterprise strategy and investment decisions.
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Solid understanding of customer economics, segmentation, lifecycle management and first-party data strategy.
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Experience leading customer data governance, privacy and ethical data practices.
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Proven ability to influence senior stakeholders and navigate complex organisational environments.
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A track record of leading multidisciplinary teams and building organisational capability.
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Strong commercial acumen and confidence operating at executive level.
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Why Join Super Retail Group?
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Lead a newly created enterprise capability with significant visibility and influence. Partner with executive leaders across rebel, Supercheap Auto, BCF and Macpac to shape customer strategy, build lasting capability and drive customer-led growth across one of Australia's leading retail groups.
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If you're ready to create a customer capability that drives growth, informs strategy and delivers impact across an enterprise, we'd love to hear from you.
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Applications Close: Friday 18 September ****
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Our Culture of Inclusion:
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Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.

📌 General Manager - Customer | Where Customer Strategy Meets Enterprise Impact (Queensland)
🏢 Super Retail Group
📍 Queensland