Job Description
This is not your standard Regional Sales Manager role.
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This role is as much about the adventure as it is the career opportunity.
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It's the chance to live and work in Papua New Guinea, experience a uniquely fascinating culture and commercial environment and make a genuine impact in one of the country's most established businesses.
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Based in Lae, you'll lead Pacific Industries' second-largest sales region, build the capability of a sizeable field team and play an important role in the continued growth of the business.
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Pacific Industries is one of Papua New Guinea's most established food and beverage businesses and the exclusive PepsiCo bottler in the country. The business grew 70% in FY25 and is up a further *****% this year, with a portfolio spanning Pepsi, Mountain Dew, 7UP, Mirinda and Pepsi Max alongside its own iconic local brands.
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The right person won't see relocating to Papua New Guinea as simply part of the job. It will be part of the reason they want it.
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Additional benefits include fully furnished secure accommodation, a company 4WD for business and personal use, an annual return flight to Australia and yacht club membership.
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What you'll do
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Based in Lae and reporting to the National Sales Manager, you'll lead the Momase region across Lae, Madang, Wewak and Vanimo, with responsibility for a team of approximately ***** sales representatives and merchandisers.
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This is hands‐on commercial leadership, focused on developing the team, improving execution and unlocking the significant growth opportunity that exists across the region.
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Specific responsibilities include:
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Leading, coaching and developing the regional sales team
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Improving trade execution across pricing, planograms, call schedules, share of shelf and in-store standards
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Building relationships across wholesalers, distributors and independent retailers
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Using data and commercial insight to identify and unlock growth opportunities
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Establishing stronger sales reporting, forecasting and performance rhythms
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Improving debtor management, collections and route‐to‐market effectiveness
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Working closely with warehousing and logistics across a complex distribution network
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You'll need the following experience and skills
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Regional or State Sales Management experience within FMCG
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Experience leading field sales teams across independent, wholesale or distributor channels
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A track record of coaching people, building capability and managing performance
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Strong commercial, analytical and customer management skills
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A solid understanding of trade execution and what great looks like in-store
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Resilience, adaptability and the ability to operate effectively in a different cultural and commercial environment
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Most importantly, a genuine commitment to relocating to Lae for at least two years
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Pacific Industries is looking for someone who can develop capability in others, tell a compelling story through data, persevere when things aren't straightforward and make the complex simple.
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About the company
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Pacific Industries has been manufacturing and distributing food and beverages in Papua Current Guinea since ****. Today, the third‐generation family business employs approximately 800 national staff and 50 expatriates across eleven branches and two manufacturing plants.
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Since securing the exclusive PepsiCo bottling licence for Papua New Guinea in ****, the business has entered a significant period of growth and investment, including a new Port Moresby bottling plant commissioned in November ****.
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Curious?
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If you're an FMCG sales leader who knows how to build teams, lift execution and grow a region and the idea of doing it in Papua New Guinea excites you, this could be your next great career decision and your next adventure.

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