Job Description
About the Role
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FrankieOne is a leading identity verification, KYC/AML, and fraud prevention platform serving 250+ customers across 46 countries. The marketing function has been built from scratch over the past 18 months and is now generating consistent, measurable pipeline.
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As Marketing Manager, you own demand generation, organic growth, and pipeline contribution. This is a hands‐on growth role — you set the demand gen strategy, execute across channels, and are accountable for pipeline and revenue outcomes.
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You'll work alongside the Product Marketing Manager, who owns positioning, messaging, website, and sales enablement.
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What You'll Do
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Pipeline & Revenue Growth
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Own marketing's pipeline and revenue targets, aligned to the business's net new ARR goal
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Report on marketing‐sourced pipeline, closed‐won revenue, and marketing's contribution to net current revenue
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Align marketing programs to sales priorities, vertical strategy, and go‐to‐market plans
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Demand Generation
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Drive inbound pipeline through SEO, content, webinars, events, ABM, and lifecycle programs
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Own the events program: vertical breakfasts, webinars, customer forums, industry conferences, and partner events
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Design and execute ABM programs targeting priority accounts and verticals, in partnership with Sales
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SEO & GEO
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Own organic search strategy, growing non‐branded visibility on commercial keywords
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Lead Generative Engine Optimisation (GEO) to ensure FrankieOne is surfaced accurately in AI search tools (ChatGPT,



Gemini, Perplexity)
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Website (Performance & Conversion)
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Own the blog, SEO content pages, and campaign landing pages
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Own conversion optimisation across the site, including demo page performance and visitor‐to‐lead journeys
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Manage technical SEO (site speed, schema, indexing, Search Console)
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Partner with the Product Marketing Manager, who owns product pages, solution pages, and site messaging
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Content
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Own content strategy across blogs, thought leadership, SEO content, and customer storytelling
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Produce content that drives traffic, builds authority, and converts to pipeline
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Manage LinkedIn organic as the primary social channel
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Marketing Analytics & Attribution
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Own marketing measurement: funnel tracking, campaign attribution, and pipeline reporting
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Work with RevOps to maintain and improve the attribution model connecting marketing activity to closed‐won revenue
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Report on MQLs, SQLs, MQL‐to‐SQL conversion, speed to lead, and pipeline contribution
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Lead Nurture & Re‐engagement
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Design and manage lead nurture and re‐engagement programs to convert MQLs to SQLs
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Partner Co‐marketing
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Coordinate co‐marketing with strategic partners to extend reach and generate pipeline
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Customer Storytelling & Awards
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Drive the customer content program: case studies, spotlights, and amplification
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Own the awards program to build category credibility
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Go‐to‐Market for New Markets
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Support marketing strategy for new market entry (ASEAN, UK, Europe), including content and channel strategy
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What You Bring
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7+ years of B2B marketing experience with a strong track record in demand generation and pipeline contribution
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Experience in SaaS, fintech, payments, or regulated industries
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Deep expertise in SEO, content strategy, and inbound demand generation
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Strong working knowledge of HubSpot (or comparable platform) for campaign execution, attribution, and reporting
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Proven experience planning and executing events: webinars, conferences, customer forums
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Comfort with marketing data — you can pull a report, interpret funnel metrics, and adjust your approach accordingly
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Experience with ABM programs targeting named accounts and verticals
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Strong written communication and the ability to produce high‐quality content at pace
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A bias toward action — you make things happen, not wait to be told
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Nice to Have
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Experience in identity verification, KYC/AML, fraud prevention, or compliance
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Experience with GEO/AEO and AI search optimisation
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📌 Marketing Manager (Victoria)
🏢 Frankieone
📍 Victoria