At Sports Direct , our team members are highly passionate about inspiring, inspiring and empowering our customers to better their best.
We believe that people ultimately want to lead a healthy and fit way of life and we want to empower them to do so by providing correctly fitted footwear, sports gear and personalised service.
From their first pair of shoes to their first football, our team are there to ensure that whatever activity they want to do, they're wearing the right shoes and using the best equipment.
Joining Sports Direct is more than just a job, it is a family who cares, develops, grows, and rewards each and every one of us.
About the Role Sports Direct Australia launched in November **** and we're now growing the business across stores and digital.
We're bringing our CRM function in-house and looking for a CRM Manager to take ownership of the channel and help shape how we engage with our customers!
Reporting to the Head of Marketing Digital , you'll look after the CRM strategy across email, SMS, customer segmentation, automation and retention.
You'll work closely with our Marketing, Ecommerce and Partnerships teams, as well as owning our CRM platforms, Bloomreach and Amperity .
Key Responsibilities Manage the day-to-day email and SMS program in Bloomreach , including campaign planning, build, deployment and optimisation.
Build and manage customer segments in Amperity for lifecycle marketing, retention and paid media.
Develop and optimise automated journeys across key customer touchpoints including welcome, second purchase, loyalty,



win-back and high-value customers.
Track and report on CRM performance, including customer growth, retention, repeat purchase, subscriber growth and customer lifetime value.
Work with Store and Ecommerce teams to improve customer identification and marketing consent across the business.
Partner with internal teams and external agencies/partners to deliver CRM campaigns and improve the customer experience.
Manage campaign QA, testing, reporting and ongoing optimisation.
Use customer data and campaign results to identify opportunities to improve engagement, retention and revenue.
What We're Looking For Hands-on experience using Bloomreach is essential .
Experience with a CDP such as Amperity, Lexer, Tealium or similar .
Solid understanding of CRM, customer segmentation, lifecycle marketing and automation.
Comfortable working with data and using insights to make decisions.
Experience in a retail or omnichannel environment.
Commercially minded, with an understanding of how CRM can drive retention, repeat purchase and revenue.
Someone who can work independently, take ownership and get things done in a fast-paced workplace.
Why Join Sports Direct?
Sports Direct is still in the early stages of its Australian journey, so there's plenty of opportunity to make your mark.
With Bloomreach and Amperity already in place , you'll be joining at a point where the foundations are there, but there's plenty of scope to build out the CRM program, test new ideas and have a real impact on how we connect with our customers.

📌 Crm Manager - Sports Direct (Sydney)
🏢 ACCENT GROUP
📍 Sydney