Job Description LEAD THE CATEGORY AGENDA FOR AGREED KEY CUSTOMERS Develop relationships with key customers, driving category strategy, and delivering specialised category projects.
Ensure robust category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved.
Commercialise category initiatives and partner with the National Sales team to drive opportunities, maximise sales effectiveness, and increase ROI.
Lead annual Category Planning Days and end of year Category Reviews.
Create customised retailer specific selling stories creating and leveraging all available selling materials.
DEVELOP DRIVE THE PRODUCT, PRICE, PLACE PROMOTIONAL STRATEGIES FOR KEY CUSTOMERS Set the product and ranging priorities throughout the store.
Develop pricing and promotional strategies across the Red Bull portfolio to maintain a premium position and drive value growth.
Drive the Space Management agenda with key customers working to minimise out of stocks and maximise our fair share index at shelf.
Ensure merchandising principles are executed accurately and compliantly across all key customers.
Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions.
TRANSFORM RESEARCH INTO SHOPPER RETAIL INSIGHTS AND INSIGHTS INTO ACTION Analyse internal and external data (Circana, Summit, Quantium) to identfy market, shopper and consumer trends, and recommend growth opportunities.
Leverage shopper and consumer insights to inform our Off Premise Sales strategy and Category Vision.




Use data and insights to identify retailer growth opportunities and support shopper research initiatives.
Work with Trade Marketing to develop shopper-focused retail concepts that drive growth and outperform competitors.
DEVELOP EMBED CATEGORY TRAINING Deliver engaging category presentations and workshops across internal meetings and conferences.
Facilitate category training across Sales and Distributor Partner teams.
Qualifications Minimum 5+ years' experience in Category Management.
Experience in Trade Marketing, Shopper Insight, Brand Management and Account Management (desirable).
Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
Excellent analytical skills with an ability to conclude data.
Proficiency in space planning software, including JDA or Apollo, is desirable.
Additional Information Thank you recruitment agencies, we will be recruiting this role directly.
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📌 Category Development Manager (9M Ftc) (New South Wales)
🏢 Red Bull
📍 New South Wales