Product Marketing Manager - CRE
Job Description
As a Product Marketing Manager within the Commercial business, you will support the growth of Commercial Real Estate (CRE) and other brands within the Commercial portfolio through the development and execution of go-to-market strategies, demand generation initiatives and growth programs.
You will work cross-functionally with Product, Sales and Marketing teams to drive customer, audience and commercial outcomes.
The role combines two distinct growth responsibilities.
On the B2B side, you will develop and deliver product marketing, industry engagement, demand generation and sales enablement initiatives that support customer acquisition, retention and pipeline growth.
On the B2C side, you will partner cross functionally to increase audience reach, engagement and conversion across CRE's consumer experiences, helping accelerate marketplace growth and performance.
Responsibilities
Lead and support go-to-market initiatives for Commercial Real Estate and other brands within the Commercial portfolio, including launch planning, campaign execution and performance tracking.
Develop and execute demand generation initiatives that support pipeline growth and revenue objectives across commercial customer segments.
Partner with Product, Sales and across our Marketing teams to develop compelling positioning, value propositions and messaging for commercial products and services.
Lead industry engagement, customer engagement and thought leadership initiatives that strengthen brand awareness and customer relationships.
Create sales enablement materials, collateral and customer narratives that support commercial sales teams and drive customer acquisition and product adoption.
Grow consumer audiences, improve engagement and increase conversion performance across Commercial Real Estate digital experiences.
Leverage customer, consumer, competitor and market insights to inform product positioning, audience growth strategies and go-to-market initiatives.
Monitor campaign, audience and commercial performance, identify insights and optimise future activity to improve growth outcomes.
About You Experience
4 to 7 years in product marketing, B2B marketing, or related roles
Go-to-Market Execution: Experience developing and delivering go-to-market initiatives, campaigns, launches or customer engagement programs.
Commercial Mindset: Ability to use data and insights to drive audience, customer and commercial outcomes.
Stakeholder Management: Strong stakeholder management skills and ability to work cross-functionally.
Customer & Market Insight: Experience translating customer and market insights into messaging, positioning and sales enablement.
Communication: Robust storytelling and communication skills across written, verbal and presentation formats.
Execution Focus: Proven ability to manage competing priorities and deliver outcomes in a fast-paced environment.




Preferred Experience in Real Estate, Tech, Media, Advertising or marketplace businesses.
Proven track record of supporting challenger brands during periods of growth, transformation or market expansion.
About Domain, part of the CoStar Group
Domain is one of Australia's most trusted and loved property brands, helping millions of Australians find their dream home and stay informed about the property market.
Now, Domain has joined forces with CoStar Group, a global leader in real estate information, analytics, and online marketplaces to take the next big leap in property technology and data innovation.
As part of CoStar Group, an S&P; 500 company with more than 35 years of experience transforming how people understand and transact real estate, Domain is entering an exciting new era of growth.
CoStar is investing heavily in new products, technology, and people to revolutionise how Australians access property data, insights, and marketplaces.
This is a rare opportunity to join a world-class research team at the intersection of two powerful brands - Domain's local market expertise and CoStar's global scale and technology - as we build the future of real estate intelligence together.
What's in it for you
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.
We offer you generous compensation and performance-based incentives.
extra days of annual leave
leadership development programs
LinkedIn Learning
Perkbox discounts
much more!
Equity, Diversity and Inclusion at Domain
Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities.
We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).
We are committed to providing an equitable recruitment process for people with disability.
If you require adjustments during the process we're here to support.
If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at ****** or leave a message on ************ and we will get back




CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
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Founded in ****, CoStar Group, Inc. (Nasdaq:CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces.
CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information.
CoStar data powers the $17 trillion world of real estate – delivering the sale, lease, property, tenant, contact, reporting and industry information that makes connections happen.
We help our clients make smart investments and decisions.
Eighty-three percent of the nation's commercial real estate transactions involve a CoStar subscriber, and the top 95% of the leading 1,000 brokerage firms use CoStar to inform their decisions.
We also help create lasting experiences through our family of marketplaces.
In addition to CoStar, CoStar Group brands and marketplaces include LoopNet, Apartments.com, BizBuySell, and Lands of America – collectively attracting more than 25 million monthly unique visitors.
The Apartments.com Network is the nation's #1 most visited apartment listing network, with 45 million monthly visits, allowing renters to find their perfect homes.
LAND.com connects landowners to their perfect properties, spots and open spaces.
BizBuySell allows small business owners to bring their dreams to life.
And LoopNet connects investors, sellers and brokers with clients who fall in love with their properties.
Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Toronto, Canada with a staff of approximately 3,700 worldwide, including the industry's largest professional research organization.
CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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📌 Product Marketing Manager - Cre (Sydney)
🏢 Domain
📍 Sydney