Define and maintain differentiated positioning and messaging for the Relevance AI platform
Develop deep understanding of ideal customer profiles, buyer journeys, personas, and customer decision factors
Translate technical AI platform capabilities into compelling customer-focused stories for business and technical audiences
Own go-to-market planning and execution for product launches, feature announcements, and ongoing product communications
Create and improve product marketing assets, including product pages, data sheets, white papers, presentations, videos, explainers, customer-facing roadmaps, and digital content
Build sales enablement tools and deliver training to communicate product value, accelerate deals, and support renewals
Partner with demand generation on pipeline-creating and pipeline-accelerating content and campaigns
Develop lifecycle and expansion campaigns to improve activation, usage, adoption, and retention
Represent the product at customer meetings, trade shows, speaking events, webinars, and other market-facing opportunities
Gather customer and competitive insights to inform product strategy, positioning, and differentiation
Measure product marketing program performance and use sales and marketing data to improve impact
Partner with Product and Engineering on roadmap alignment, technical relationships, customer value translation, market insights, and launches
Partner with Sales on enablement, practical tools, major opportunities, deals, and renewals
Partner with Marketing on consistent messaging, content, campaigns, and market representation
Partner with Customer Success on adoption, expansion, renewals,



and communication of new capabilities
Report directly to the CMO
Build the first dedicated product marketing function at Relevance AI
Requirements
4–8+ years of product marketing experience in B2B SaaS or AI, including direct ownership of go-to-market strategy, messaging, and product launches
Experience marketing technical software products
Exposure to AI, automation, data, or developer-oriented tools is highly valued
Strong expertise in ideal customer profiles, buyer journeys, persona development, positioning, and messaging
Track record of creating sales enablement and customer-facing assets supporting pipeline and revenue outcomes
Exceptional storytelling, writing, and content creation skills
Ability to independently produce polished presentations, written assets, and video content using standard tools
Success partnering with Product and Engineering teams to translate technical capabilities into market value
Ability to influence across Product, Sales, Marketing, and Customer Success without formal authority
Self-directed, flexible, action-oriented, and comfortable moving between strategy and hands‐on execution
Genuine curiosity about AI and agentic automation,



with enthusiasm for using the product and building technical fluency
Experience in a startup or growth‐stage environment
Comfort working in a hybrid environment and collaborating across time zones
Ability to work with customers in EMEA and APAC when needed
Willingness to travel between San Francisco and Sydney for extended working sessions
A technical undergraduate degree or college‐level coursework in computer science, data science, mathematics, statistics, or a related field is nice to have
Strong measurement and analytics orientation across sales and marketing KPIs is nice to have
Portfolio or public samples are nice to have
Core Competencies
Demonstrates expertise in product marketing for B2B SaaS and AI, with a solid focus on go-to-market strategy, customer profiling, and compelling storytelling.
Capable of creating impactful marketing assets and collaborating effectively across teams to drive product adoption and revenue growth.
Highest-signal resume keywords
Product Marketing Experience
Go-To-Market Strategy
Sales Enablement
Customer Journey Mapping
Content Creation
Hard Skills
Product Positioning
Messaging Development
Technical Software Marketing
Data Analysis
Presentation Skills
Soft Skills
Storytelling
Influencing Without Authority
Self-Directed
Flexible
Curiosity About AI
Industry Keywords
B2B SaaS
AI
Automation
Customer Success
Startup Environment
Tools & Technologies
Sales Enablement Tools
Digital Content Creation Tools
Analytics Platforms
Presentation Software
Video Editing Software
#J-*****-Ljbffr

📌 Senior Product Marketing Manager (Sydney)
🏢 Jobtailor
📍 Sydney