Lead the New Homes content initiative for realestate.com.auArticulate and drive the vision, strategy, production, and results for sponsored and organic New Homes editorial contentIdeate and manage a content roadmap across multiple platformsAssess performance and optimize strategy to meet OKRsLead the concepting and development of editorial, podcast, social, and video contentUse data, SEO, cultural, and social insights to develop contentLead the Developer Content Marketing target by identifying opportunities and assisting with editorial productionManage a team of three content producers and specialists to deliver revenue and audience targetsCollaborate with Lifecycle, Product, and Developer teams to engage the property-savvy audienceBuild relationships with apartment developers, home builders, and land developers to drive brand value and revenue pipelineDevelop thought-leadership presentations and editorial insights on media trends, property, building, and current-home industry trendsPartner with Sales and Account Management teams to identify content opportunities and contribute to revenue growthSupport topline strategies positioning REA as a leading content partner for major developersProvide content performance insights, presentations, and recommendations to Sales teamsAssist in shaping bespoke content packages and proposals for premium clientsRepresent the New Homes content vision in sales pitches and strategic planning sessionsRequirements8+ years of experience in editorial content production across print, magazines, and/or digitalProven ability to create, execute, and lead a strategic content planStrong project management skills, including conceptualization, driving alignment, planning resources, managing deadlines and objectives,



and delivering analysis and recommendationsGreat interpersonal skills, including the ability to influence, negotiate, and build relationshipsExperience managing freelance writers and contributors to deliver high-quality work to deadlineAbility to prioritize content for maximum impact and balance current and future-state workOwnership, problem-solving ability, and high accountability in independent and team initiativesCommercial mindset with a proven track record of aligning editorial strategies to revenue and business growth objectivesAbility to balance creative excellence with commercial outcomesExperience contributing to high-value sales conversations, strategy presentations, and post-campaign reviews for tier-one clientsExceptional skills in WordPressExperience in Flourish and Tableau is a bonusSocial amplification management is an added bonusExperience working with AI content creation is an added bonusCore CompetenciesDemonstrates expertise in leading editorial content initiatives, managing teams, and developing strategic content plans that align with revenue growth objectives.
Proficient in utilizing data and insights to optimize content performance across various platforms.Highest-signal resume keywordsEditorial Content ProductionStrategic Content PlanningProject ManagementTeam LeadershipWordPress ProficiencyHard SkillsContent DevelopmentSEO OptimizationData AnalysisContent Roadmap ManagementPerformance AssessmentEditorial ProductionSales Strategy ContributionContent Performance InsightsCreative ExcellenceCommercial MindsetSoft SkillsInterpersonal SkillsInfluencingNegotiationRelationship BuildingProblem‐SolvingIndustry KeywordsNew HomesReal EstateContent MarketingMedia TrendsProperty IndustryTools & TechnologiesWordPressFlourishTableauAI Content CreationSocial Amplification Management
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📌 New Homes Editor (Melbourne)
🏢 Jobtailor
📍 Melbourne