Job Description

Area Sales Manager – Central Coast - NSW

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We're expanding our team!

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Who is Hawkesbury Brewing Co?

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Hawkesbury Brewing Co is leading the charge in bringing innovative, exciting and distinctive brands to the Australian beverage market.

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We are forward-thinking, passionate about building brands and committed to helping them stand out. Hawkesbury Brewing Co is the sales division of Australian Beverage Contract Filling Pty Ltd.

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The iconic brands and products you'll represent include Hawkesbury Brewing Co, Little Fat Lamb, Wild Boar, PakTech, Fighting Cock — and more.

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The opportunity

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We're looking for a genuine sales all-rounder to join us as Area Sales Manager for Central Coast, Newcastle and surrounding areas.

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This is an on-the-road role focused on managing independent bottle shops and licensed venues, developing existing customers and identifying recent opportunities across the territory.

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Your key responsibilities

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- Manage and grow relationships with existing customers.
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- Identify and secure new accounts and distribution opportunities.
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- Increase product ranging, sales and turnover across the territory.
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- Champion locally based brands in the region we call home.
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- Work towards sales targets, territory budgets and broader business KPIs.
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- Execute brand plans and maximise promotional opportunities.
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- Conduct product tastings and giveaways during work hours.
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- Build brand awareness through events and festivals as required.
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- Plan and undertake regional travel based on business priorities and objectives. All approved travel expenses will be covered.
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What we're looking for

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First and foremost, you're a hunter. You enjoy chasing new sales,



opening new accounts and creating distribution opportunities.

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You'll also bring:

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- Sales experience, ideally within the liquor or FMCG industry, although this is not essential—we'll teach you what you need to know.
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- A proven record of achieving or exceeding sales targets.
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- Experience using a CRM to manage customers and opportunities.
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- Strong computer skills, including Excel, PowerPoint and Word.
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- A strong sense of ownership and pride in your performance.
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- Passion for building brands and supporting their long-term growth.
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- Critical-thinking and problem-solving skills.
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- Strong communication, negotiation and interpersonal skills.
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- Excellent time-management and organisational abilities.
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- The confidence to work independently while contributing positively to a team.
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- A sharp eye for in-store presentation and making brands stand out.
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- Self-motivation, drive and enthusiasm for tackling ambitious targets.
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- Most importantly, a can-do attitude—no task is too big and no win is too small.
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What's in it for you?

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- The opportunity to build your own successful business within our business.
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- Ownership of your territory and its results.
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- The freedom to pursue opportunities and make your mark on the role, the business and your customer base.
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- A supportive, energetic team that will celebrate your achievements.
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- Genuine career-development and advancement opportunities.
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- A package including:n n
- $70,000 base salary
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- Fully maintained company vehicle
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- Superannuation
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- Performance incentives
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- Tools of the trade, including a phone and iPad or laptop
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- Approved business expenses covered
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📌 Area Sales Manager (Central Coast NSW) (Central Coast Council)
🏢 ABC Filling
📍 Central Coast Council