- Define and maintain differentiated positioning and messaging for the Relevance AI platform
- Develop deep understanding of ideal customer profiles, buyer journeys, personas, and customer decision factors
- Translate technical AI platform capabilities into compelling customer-focused stories for business and technical audiences
- Own go-to-market planning and execution for product launches, feature announcements, and ongoing product communications
- Create and improve product marketing assets, including product pages, data sheets, white papers, presentations, videos, explainers, customer-facing roadmaps, and digital content
- Build sales enablement tools and deliver training to communicate product value, accelerate deals, and support renewals
- Partner with demand generation on pipeline-creating and pipeline-accelerating content and campaigns
- Develop lifecycle and expansion campaigns to improve activation, usage, adoption, and retention
- Represent the product at customer meetings, trade shows, speaking events, webinars, and other market-facing opportunities
- Gather customer and competitive insights to inform product strategy, positioning, and differentiation
- Measure product marketing program performance and use sales and marketing data to improve impact
- Partner with Product and Engineering on roadmap alignment, technical relationships, customer value translation, market insights, and launches
- Partner with Sales on enablement, practical tools, major opportunities, deals, and renewals
- Partner with Marketing on consistent messaging, content, campaigns, and market representation
- Partner with Customer Success on adoption, expansion, renewals,



and communication of current capabilities
- Report directly to the CMO
- Build the first dedicated product marketing function at Relevance AI

Requirements

- 4–8+ years of product marketing experience in B2B SaaS or AI, including direct ownership of go-to-market strategy, messaging, and product launches
- Experience marketing technical software products
- Exposure to AI, automation, data, or developer-oriented tools is highly valued
- Strong expertise in ideal customer profiles, buyer journeys, persona development, positioning, and messaging
- Track record of creating sales enablement and customer-facing assets supporting pipeline and revenue outcomes
- Exceptional storytelling, writing, and content creation skills
- Ability to independently produce polished presentations, written assets, and video content using standard tools
- Success partnering with Product and Engineering teams to translate technical capabilities into market value
- Ability to influence across Product, Sales, Marketing, and Customer Success without formal authority
- Self-directed, flexible, action-oriented, and comfortable moving between strategy and hands‑on execution
- Genuine curiosity about AI and agentic automation,



with enthusiasm for using the product and building technical fluency
- Experience in a startup or growth‑stage environment
- Comfort working in a hybrid environment and collaborating across time zones
- Ability to work with customers in EMEA and APAC when needed
- Willingness to travel between San Francisco and Sydney for extended working sessions
- A technical undergraduate degree or college‑level coursework in computer science, data science, mathematics, statistics, or a related field is nice to have
- Robust measurement and analytics orientation across sales and marketing KPIs is nice to have
- Portfolio or public samples are nice to have

Core Competencies

Demonstrates expertise in product marketing for B2B SaaS and AI, with a strong focus on go-to-market strategy, customer profiling, and compelling storytelling. Capable of creating impactful marketing assets and collaborating effectively across teams to drive product adoption and revenue growth.

Highest-signal resume keywords

- Product Marketing Experience
- Go-To-Market Strategy
- Sales Enablement
- Customer Journey Mapping
- Content Creation

Hard Skills

- Product Positioning
- Messaging Development
- Technical Software Marketing
- Data Analysis
- Presentation Skills

Soft Skills

- Storytelling
- Influencing Without Authority
- Self-Directed
- Flexible
- Curiosity About AI

Industry Keywords

- B2B SaaS
- AI
- Automation
- Customer Success
- Startup Environment

Tools & Technologies

- Sales Enablement Tools
- Digital Content Creation Tools
- Analytics Platforms
- Presentation Software
- Video Editing Software

#J-18808-Ljbffr

📌 Senior Product Marketing Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales