Melbourne-based / Full Time / Hybrid / Live Entertainment & Venues

Since 1997, Strut & Fret has been one of Australia's leading creative forces — building festival precincts, touring circus and cabaret works and producing theatrical experiences across Australia and internationally. Our current work includes Spiegeltent seasons across Australia and multiple seasons at our permanent venues, The Grand Electric and The West End Electric.

Every one of those seasons, tours and productions needs a campaign behind it — and that's where you come in.

We're looking for a Marketing Campaign Lead to take approved brand strategy and creative direction and turn it into real, multi-channel campaigns that run on time, on brief, and on budget. You'll sit right at the point where a excellent idea either survives contact with reality — or doesn't. Your job is to make sure it does.

This is a hands‑on delivery role, not a strategy‑setting one. You won't be deciding brand direction or creative identity — but you'll have real ownership over how it all comes to life across paid, organic, EDM, ATL and everything in between, across multiple cities at once.

You'll report to the Head of Marketing and partner closely with our Brand Manager to keep creative intent intact from brief to launch.

What you’ll be responsible for

Campaign planning & ownership

Build and own campaign plans for productions, tours, venue seasons and extensions

Align all campaigns to approved strategy, brand direction, budgets and KPIs

Manage timelines, calendars and delivery milestones across multiple venues and cities

Ensure creative lock points and approvals are realistic and well‑managed

Translating strategy into execution





Turn high‑level brand strategy and creative intent into clear campaign briefs, channel requirements and sequencing, and asset delivery schedules

Ensure messaging, tone and visual standards are upheld

Escalate brand risk, ambiguity or execution drift early

Channel & stakeholder coordination

Coordinate activity across:

Paid and organic digital

EDM / CRM

Website updates

ATL (OOH, print, partnerships)

Act as the operational link between:

Head of Marketing (strategy & intent)

Brand / Creative leadership

Channels and content execution

Maintain one integrated campaign calendar across all activity

Issue campaign briefs to internal teams and agencies

Manage approval flow so strategic and creative input happens at defined checkpoints

Keep approvals structured, time‑bound and purposeful

Budget & performance oversight

Manage campaign budget pacing within approved parameters

Monitor performance against agreed KPIs

Report insights and recommendations back to the Head of Marketing

Flag when creative intent isn’t translating into performance

Team leadership

Provide clear direction, priorities and feedback

Work closely with Brand to ensure creative consistency

ABOUT YOU

You've spent 4–6 years running campaigns — ideally somewhere in live entertainment, arts, events,



venues or cultural organisations — and you know the particular chaos of selling tickets to something that only exists for a few weeks

You can hold five campaigns, three cities and one shared calendar in your head at once, and somehow still hit every lock point

You've planned and delivered non‑digital campaigns too — press, radio, outdoor/transport, distribution — this isn't a purely digital‑channels role

You can brief a creative or an agency clearly enough that what comes back is usable

When a creative lock point slips two days before a season launch, you don't panic — you fix the calendar and keep moving

You've mentored or managed junior staff before, and you're comfortable giving clear direction, not just taking it

What this role owns

Campaign plans, calendars and timelines

Operational coordination across all channels

Briefing and delivery management

Budget pacing and performance reporting

What this role does not own

Brand strategy or portfolio positioning

Creative direction or visual identity

Channel posting, scheduling or community management

What success looks like

Campaigns are delivered smoothly on time and on brief

Brand and creative strategy remain visible and intact throughout execution

Decisions are escalated intentionally, not reactively

Marketing leadership can focus on strategy, not calendars

Why work with us

You'll be working as part of one of Australia's most enduring creative forces — a company that's built festival precincts, cabaret and circus works, and toured stages from Edinburgh to Munich for over 25 years. Real ownership over how that work reaches audiences, without carrying the weight of deciding what it should be.

#J-18808-Ljbffr

📌 Marketing Campaign Lead (Full time) (Melbourne)
🏢 Strut and Fret
📍 Melbourne