05 Sep
|
万家空调
|
Whitehorse City
05 Sep
万家空调
Whitehorse City
Apply for Marketing Manager at 万家空调 in Vermont, VIC, AU. This Full time on site position offers outstanding opportunities for career growth.
Key Responsibilities
- Air Conditioning Sales Management Lead, train and support the air conditioning sales team to achieve sales targets.
- Develop sales strategies for residential and commercial air conditioning services, including split, multi-split and ducted systems.
- Manage lead allocation, customer follow-ups, site inspection bookings, quotations and sales conversion.
- Monitor sales performance, pipeline progress and profitability, identifying opportunities for improvement.
- Build relationships with customers, builders, property managers and referral partners.
- Coordinate with installation and administration teams to ensure accurate sales information and a smooth customer handover.
Marketing Management – Air Conditioning & Battery Storage
- Develop and manage marketing plans for both the air conditioning and battery storage businesses.
- Plan and coordinate digital advertising across Meta, Google Ads, TikTok and other relevant channels.
- Manage social media content, website updates, promotional materials and brand messaging.
- Work with external marketing agencies, designers and internal teams to deliver campaigns.
- Develop product promotions, seasonal campaigns and customer referral programs.
- Coordinate offline marketing activities, including community events, exhibitions and local promotions.
- Manage marketing budgets and track campaign performance,
including lead quality, cost per lead, customer acquisition cost and return on marketing spend.
- Work closely with both sales teams to improve lead quality and conversion.
- Liaise with suppliers and brand partners on joint promotions and marketing support.
Skills & Experience
- Proven experience in HVAC or Solar Battery sales, including sales team management.
- Demonstrated marketing experience, ideally within the HVAC, solar, battery storage or home improvement industries.
- Experience planning and managing digital advertising and lead generation campaigns.
- A track record of achieving sales targets and improving team performance.
- Sound knowledge of air conditioning products and installation processes.
- Understanding of solar battery products and customer needs is highly desirable.
- Experience managing marketing budgets, external agencies and campaign reporting.
- Strong communication, negotiation and organisational skills.
- Ability to analyse sales and marketing data and implement practical improvements.
Key Performance Measures
- Air conditioning sales revenue, gross profit and team target achievement.
- Air conditioning lead-to-sale conversion rate.
- Qualified lead volume and acquisition costs across both divisions.
- Marketing return on investment and contribution to sales.
- Customer satisfaction and referral growth.
Pay: $60,000.00 – $70,000.00 per year
Work Location: In person
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📌 Marketing Manager at 万家空调 (Whitehorse City)
🏢 万家空调
📍 Whitehorse City