About us

Fashionata is a dynamic and innovative fashion retail company committed to delivering exceptional style and quality to customers across multiple markets. We pride ourselves on our forward-thinking approach to fashion, our strong brand presence, and our ability to adapt to the ever-evolving retail landscape. Our team is passionate about creating memorable customer experiences and driving sustainable growth through strategic innovation and digital excellence.

About the role

We are seeking a Head of Ecommerce - EDIKTED to join Fashionata on a full-time basis in Sydney, NSW. This is a strategic leadership position that will oversee all aspects of the EDIKTED ecommerce operation, driving digital revenue growth and ensuring seamless customer experiences across all online channels. Reporting directly to senior management, you will be responsible for shaping the digital strategy, optimising online performance, and leading a talented team to deliver exceptional results in a competitive market. This role offers the opportunity to make a significant impact on brand growth and establish best practices across our ecommerce operations.

Key responsibilities

- Develop and implement a comprehensive ecommerce strategy that drives revenue growth, market share expansion, and brand visibility for EDIKTED
- Oversee the end-to-end ecommerce operation, including website management, platform optimisation, and user experience enhancement
- Lead, mentor, and develop a high-performing ecommerce team, setting clear objectives and fostering a culture of excellence and innovation
- Drive digital marketing initiatives including SEO, SEM, email marketing, social commerce,



and paid advertising to increase traffic and conversion rates
- Analyse ecommerce performance metrics and KPIs, providing regular reporting to senior management and identifying opportunities for continuous improvement
- Manage ecommerce technology stack and vendor relationships, ensuring systems are optimised and aligned with business objectives
- Collaborate with merchandising, marketing, and operations teams to ensure cohesive brand messaging and inventory management across digital channels
- Optimise customer journey and checkout processes to minimise friction and maximise conversion rates
- Manage ecommerce budgets and P&L; responsibility, ensuring efficient allocation of resources and strong return on investment
- Stay abreast of industry trends, competitive landscape, and emerging technologies to maintain EDIKTED's competitive advantage

What we're looking for

- 5+ years of progressive experience in ecommerce leadership or senior ecommerce management roles within the fashion, retail, or luxury goods sector
- Proven track record of driving significant revenue growth and improving ecommerce profitability
- Strong expertise in ecommerce platforms, technologies, and digital marketing strategies
- Excellent analytical skills with the ability to interpret data, identify trends,



and make data-driven decisions
- Demonstrated experience in leading and developing high-performing teams in a fast-paced environment
- Experience with customer experience optimisation and conversion rate optimisation
- Strong commercial acumen and understanding of P&L; management
- Excellent communication and stakeholder management skills
- Experience with omnichannel retail strategies and integrating online and offline operations
- Knowledge of fashion retail trends, consumer behaviour, and market dynamics
- Experience with digital marketing channels including social media, email, and paid advertising

What we offer

Fashionata is committed to fostering a supportive and inclusive workplace where our employees can thrive. We offer a competitive compensation package commensurate with experience, including:

- Attractive salary and performance-based incentives aligned with business success
- Professional development opportunities and access to industry training and certifications
- Collaborative working environment with adaptable work arrangements to support work-life balance
- Comprehensive benefits package including health and wellness programs
- Employee discounts on Fashionata products and partner benefits
- Opportunities for career progression and leadership development within a growing organisation
- Access to modern facilities and cutting-edge ecommerce technology platforms

We encourage applications from all candidates and welcome conversations about any reasonable adjustments or support you may need throughout the recruitment process.

#J-18808-Ljbffr

📌 Head Of Ecommerce - EDIKTED (New South Wales)
🏢 Fashionata
📍 New South Wales