Job Description

Are you a data-driven marketer who knows how to turn campaigns into pipeline and revenue?

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We are seeking a Demand Generation Manager to lead end-to-end campaigns across APAC, working closely with sales leadership and revenue operations to drive acquisition, expansion, and measurable growth.

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This role is ideal for someone with strong experience in SaaS or professional services, who is comfortable owning campaign strategy, execution, optimisation, and ROI.

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About the Role

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Reporting to the Senior Director of International Marketing, you will develop and execute multi-channel demand generation programs designed to increase brand awareness, generate qualified pipeline, and support revenue growth across the region.

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You'll work cross-functionally with sales, revenue operations, content, and broader marketing teams to improve funnel performance and maximise campaign impact.

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Key Responsibilities

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- Develop and manage demand generation campaigns across acquisition and upsell channels
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- Drive qualified pipeline and support monthly and quarterly revenue targets
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- Build campaigns across email, webinars, PPC, SEO, content syndication, events, and other digital channels
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- Partner on campaign content including white papers, case studies, landing pages, and sales enablement materials
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- Identify and manage relevant in-person and virtual events across APAC
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- Track campaign performance, ROI, conversion, and funnel metrics
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- Run A/B testing and continuously optimise campaign performance
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- Partner closely with sales and revenue operations to improve lead flow, scoring, nurturing, and conversion
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- Use data and market insight to recommend new campaign strategies and opportunities
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- Maintain solid marketing automation and CRM discipline
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What We're Looking For

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- 5+ years of experience in demand generation, growth marketing, or marketing operations
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- Strong experience in SaaS, professional services, or another B2B environment
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- Proven success delivering demand generation campaigns across APAC
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- Strong understanding of lead scoring, nurturing, funnel conversion, and marketing automation
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- Proven ability to analyse campaign ROI and turn data into actionable commercial insights
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- Experience partnering closely with sales teams on pipeline and revenue generation
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- Strong communication, writing, project management, and stakeholder management skills
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- Comfortable managing multiple campaigns and priorities simultaneously
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Tools & Platforms

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Hands-on experience with:

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- Salesforce
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- Marketo
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- Google Analytics
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- Marketing automation and reporting platforms
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Why This Role?

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- High-impact role with direct influence on pipeline and revenue growth
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- Strong partnership with sales and senior marketing leadership
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- Opportunity to shape APAC demand generation strategy
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- Flexible hybrid / remote-friendly working environment
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- Join a growth-focused team in a fast-moving SaaS / professional services market
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If you're a commercially minded marketer who loves building campaigns, analysing performance, and driving measurable growth, we'd love to hear from you.

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This role is open to Australian citizens and permanent residents only.

📌 Demand Generation Manager (New South Wales)
🏢 Novum Global
📍 New South Wales