Head of Brand, Marketing & Creative | Melbourne's South-East

Lead the next chapter of a proudly Australian consumer brand. We’re partnering with an established Australian apparel and footwear business with a long-standing reputation for quality, innovation and products built for the classic Aussie lifestyle.

As the business enters an exciting period, they’re looking for an experienced and commercially minded Head of Brand, Marketing & Creative to lead their marketing and creative functions and shape the next stage of brand growth.

The Opportunity

Reporting to the Chief Product Officer, this is a senior leadership role responsible for driving brand performance, marketing strategy, customer engagement and creative excellence across a portfolio of established brands.

You’ll sit at the junction of brand, product and commercial strategy, translating customer insights, market opportunities and product innovation into compelling campaigns, launches and experiences that deliver measurable results.

This is a role for someone who can think strategically but isn’t afraid to get into the detail. You’ll lead two core teams while also identifying opportunities to improve processes, systems, workflows and ways of working across the function.

What you’ll be responsible for

- Develop and execute multi-brand marketing, brand and customer engagement strategies
- Identify current opportunities for growth through market trends, customer insights and competitor analysis
- Drive marketing initiatives that support revenue, acquisition, retention and overall brand growth
- Partner closely with Product Development to bring new products and seasonal ranges to market
- Lead, mentor and develop the Marketing and Graphic Design teams
- Build a high-performance culture centred around collaboration, accountability and continuous improvement
- Own marketing planning, budgets and performance targets
- Ensure marketing investment delivers measurable commercial return
- Lead and optimise team workflows,



systems and processes to improve efficiency and speed to market
- Oversee campaigns, product launches, content, digital assets, packaging, point-of-sale and other creative outputs
- Maintain consistent, commercially relevant brand identities across the portfolio
- Evaluate tools, platforms, agencies and technologies to improve marketing and creative performance
- Translate product features and benefits into compelling customer stories
- Champion innovation and excellence across the creative function

About you

You’re an experienced marketing, brand or creative leader who combines strong commercial thinking with broad functional expertise.

You’ll ideally bring:

- Senior leadership experience across marketing, brand or creative functions
- Experience leading and developing high-performing teams
- A strong track record of delivering growth across retail, apparel, lifestyle, consumer goods or e-commerce
- Experience working closely with Product Development and commercial stakeholders
- Broad knowledge across brand and product marketing, digital, e-commerce, CRM, social, content and creative production
- Strong understanding of creative workflows, including graphic design, photography, videography, print and packaging
- A proven ability to improve processes, systems and workflows
- Strong commercial and analytical capability
- Excellent stakeholder management and communication skills
- A proactive, strategic and solutions-focused approach
- The ability to operate comfortably between big-picture strategy and hands-on execution

Why this role?

This is an opportunity to take ownership of a well-established Australian brand portfolio and play a key role in its next phase of growth.

You’ll have the opportunity to shape the brand strategy, lead a talented marketing and creative function, influence product and commercial decisions, and build the systems and capabilities that will support the business into the future.

If you’re a commercially driven brand and marketing leader who loves building brands, developing people and creating better ways of working, I'd love to hear from you.

📌 Head of Brand, Creative & Marketing (Melbourne)
🏢 JIVARO recruitment
📍 Melbourne