We need an experienced, savvy, hungry BDM to manage our inbound pipeline BUT to also create your own outbound pipeline(s) too.

We're not just going to feed you warm leads, so if you're a gun at building relationships, creating new opportunities from your own networks and closing deals, read on, otherwise, this role is probably not for you.

Location: The District Office. (Docklands) Employment: Full time. 4 days in the office, 1 day WFH.

Reports to: CEO.

About Fishr / About Today

Fishr is an AI-powered brand strategy product that translates one conversation with any business into a beautifully designed brand strategy deck in under 30 minutes. We (About Today) built this product to shorten the time it takes to create these foundational strategies for small business.

It is also an excellent funnel for delivering work into the studio.

We're a small, fast moving, focused team of 16 building something agencies and businesses genuinely love. We're backed by real momentum and a growing partner community across Australia, with plans to push into international markets next.

The role

This is a brand new role. There are two parts to it.

1. Making contact with, nurturing and closing inbound leads by getting them to undertake a Fishr analysis on their business. A percentage of these will enter into the studio for additional work. A part of these inbound leads are also other creative agencies looking to whitelabel Fishr as a brand strategy tool for their own businesses.

2. Making contact with, nurturing and closing outbound leads that you initiate and manage. As with part #1, the objective is to close these leads by getting them to complete a Fishr analysis since this leads to work into the studio.

Both the outbound and inbound strategies consist of two audiences; small business and agencies.





We want a hunter who can build their own pipeline through outbound outreach, leveraging their own network and who can develop new relationships across the agency and small business landscape.

You'll need to be just as comfortable closing a lead that's ready to go as you are starting a conversation from scratch.

You'll need to be comfortable picking up the phone and making calls.

There are two types of prospects you'll be talking to:

1. Agencies who want to use the Fishr tool as part of their internal workflow with their own clients.

2. SMBs who want a Fishr brand strategy analysis done on their business by us (About Today)

You'll need some experience in the branding space to speak the language.

What you'll be doing day-to-day

- Capturing inbound leads fast and making a strong first impression by phone, email or Teams.

- Proactively identifying and reaching out to new agencies and SMBs who fit our ideal customer profile.

- Running slick discovery calls and demos, tailored to each prospect.

- Closing deals both directly into the studio for project work and through the Fishr SaaS tool.

- Owning the CRM pipeline end to end, notes and follow ups regularly is a requirement.

- Reporting on pipeline health, conversion rates and forecast revenue.

- Working closely with our founder and CEO to shape sales strategy, messaging and outbound targeting.

- Spotting patterns in objections and feeding them back to sharpen the pitch and the product.





- Running weekly sales meetings and reporting on results.

- Making our sales playbook your own, and building out the outbound motion from scratch.

- Working with our design and development team on product improvement.

What we're looking for

We need someone who can work a pipeline both ways: closing what comes in, and building what doesn't exist yet.

- Proven BDM or sales experience in an agency or professional services environment in the branding space.

- At least 5 years in a sales role, and at least 3 years in brand strategy.

- Melbourne based, able to be in the Docklands office 4 days a week.

- A genuine track record of closing deals, not just filling a pipeline.

- Experience generating your own opportunities, not just working leads handed to you.

- Confident, hands on CRM management.

- Experience with funnel management and nurture sequences.

- Real energy and drive. We want hunger.

- Total confidence talking to agency owners and business leaders about brand strategy.

- A self starter who wants the freedom, and the responsibility, of building something new.

Why you'll love it here

- An energetic, dynamic team that moves rapid and backs each other.

- A newly created role with real ownership from day one.

- A robust base of genuine inbound leads, plus the freedom to build your own pipeline on top.

- Hybrid flexibility from our Docklands office.

- A front row seat as Fishr (and a few other products) scales across Australia and the globe.

Details

- Full time, permanent.

- Hybrid, 4 days a week in our Docklands, VIC office.

- Reporting to: CEO.

- Salary: $90,000 + super + commission structure. We have a no-ceiling OTE .

We are looking for someone to start right away.

📌 Business Development Manager For Brand SaaS Product. No OTE Ceiling! (Docklands)
🏢 About Today
📍 Docklands