Digital Marketing Specialist | Paid Ads, Hands-On | $75k-$100k

VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands, profitable and targeting $150M within four years. We spend responsible money on paid every month: Meta driving both online sales and the B2B leads that feed our commercial sales team, plus a Google agency held to account through live dashboards. What we don't have is someone whose whole job is making that Meta spend perform. That's this seat.

You'll live in Ads Manager. Strategy, account structure, campaign builds, budgets, audiences, testing, and the weekly calls on what to scale, cut or hold. You own the results, and you'll have a dedicated performance creative lead making the ads you brief.

WHAT YOU'LL OWN
Our Meta ad accounts end to end: strategy, structure, builds, budgets and optimisation, AU first and US as we expand
The B2B lead engine: the campaigns that feed a seven-figure commercial pipeline
Funnels and landing pages, working with our Ecommerce (CRO) Manager
The creative testing pipeline: recent angles and hooks briefed to our performance creative lead every week
The weekly scale,



cut or hold decisions across every campaign

HOW YOU'LL BE MEASURED
Meta ROAS and CAC against target, weekly
Cost per qualified B2B lead held flat while lead volume scales
Creative test velocity: recent angles and ads entering testing every week, not when inspiration strikes
Conversion rate on the funnels and landing pages you build
Reporting sharp enough that the CEO actually reads it

WHERE THIS SITS

Two other marketing ads are live right now: the Marketing Manager, who owns the function and the budget and is your boss, and an Ecommerce Manager (CRO), who owns the website. This is the paid media seat. If it happens inside an ad account, it's yours.

YOU'LL BE A FIT IF
You have 2+ years hands-on in Meta Ads Manager running real budgets, and you're at least literate in Google Ads
You've built funnels and landing pages, not just boosted posts
You think in tests: audiences, angles, creative, structured and measured
You want to own the number, not execute someone else's plan
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📌 Digital Marketing Specialist Paid Ads, Hands On $75k $100k City Of Gold Coast
🏢 VERVE Fitness
📍 City of Gold Coast