We are looking for a CRM Optimisation Lead to bridge the gap between our global strategy and the Australian sports landscape.The Marketing department in Australia serves as the engine room for local brand presence, connecting with millions of sports fans to ensure every communication lands with precision and flair.This role acts as the vital link between Australian operations and global CRM teams.
Navigating the nuances of the local market requires commercial relevance, compliance, and perfect timing for the Australian sporting calendar.
Influencing strategy and driving continuous improvement across a complex matrix environment ensures CRM activity remains effective and engaging.QualificationsExperience in CRM, marketing operations, or campaign coordinationStrong stakeholder management skills with the ability to influence without direct authorityAbility to work effectively across matrix teams and multiple time zonesCommercial awareness and understanding of customer marketingStrong organisational and prioritisation skillsHigh attention to detailStrong verbal and written communication skillsAnalytical skills with the ability to interpret data and identify trendsExperience in sports betting, gaming,



or a regulated marketing environmentUnderstanding of the Australian market and sporting calendarAdditional InformationAct as the primary local contact for Australian CRM-related mattersCollaborate with global and local teams to ensure consistent messaging across all communicationsMonitor trading and product pipelines to identify CRM opportunitiesEscalate process issues to ensure swift resolution with relevant global teamsReview competitor activity to share actionable insights for local campaignsEnsure all activity complies with local market regulations and approval processesSupport advance planning of seasonal campaignsAnalyse customer trends to support decision-makingLead weekly WIP meetings to drive continuous improvement of CRM processesCoordinate CRM activity around current product launches and sporting momentsAt bet365, we're committed to creating an environment where everyone feels welcome, respected and valued.
Where all individuals can grow and develop, regardless of their background.
We're Never Ordinary, and we're always striving to be better.
If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don't hesitate to reach out.
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📌 Crm Optimisation Lead (Sydney)
🏢 Bet365
📍 Sydney