Lead the New Homes content initiative for realestate.com.au
Articulate and drive the vision, strategy, production, and results for sponsored and organic New Homes editorial content
Ideate and manage a content roadmap across multiple platforms
Assess performance and optimize strategy to meet OKRs
Lead the concepting and development of editorial, podcast, social, and video content
Use data, SEO, cultural, and social insights to develop content
Lead the Developer Content Marketing target by identifying opportunities and assisting with editorial production
Manage a team of three content producers and specialists to deliver revenue and audience targets
Collaborate with Lifecycle, Product, and Developer teams to engage the property-savvy audience
Build relationships with apartment developers, home builders, and land developers to drive brand value and revenue pipeline
Develop thought-leadership presentations and editorial insights on media trends, property, building, and current-home industry trends
Partner with Sales and Account Management teams to identify content opportunities and contribute to revenue growth
Support topline strategies positioning REA as a leading content partner for major developers
Provide content performance insights, presentations, and recommendations to Sales teams
Assist in shaping bespoke content packages and proposals for premium clients
Represent the New Homes content vision in sales pitches and strategic planning sessions
Requirements
8+ years of experience in editorial content production across print, magazines, and/or digital
Proven ability to create, execute, and lead a strategic content plan
Strong project management skills, including conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations
Great interpersonal skills,



including the ability to influence, negotiate, and build relationships
Experience managing freelance writers and contributors to deliver high-quality work to deadline
Ability to prioritize content for maximum impact and balance current and future-state work
Ownership, problem-solving ability, and high accountability in independent and team initiatives
Commercial mindset with a proven track record of aligning editorial strategies to revenue and business growth objectives
Ability to balance creative excellence with commercial outcomes
Experience contributing to high-value sales conversations, strategy presentations, and post-campaign reviews for tier-one clients
Exceptional skills in WordPress
Experience in Flourish and Tableau is a bonus
Social amplification management is an added bonus
Experience working with AI content creation is an added bonus
Core Competencies
Demonstrates expertise in leading editorial content initiatives, managing teams, and developing strategic content plans that align with revenue growth objectives.
Proficient in utilizing data and insights to optimize content performance across various platforms.
Highest-signal resume keywords
Editorial Content Production
Strategic Content Planning
Project Management
Team Leadership
WordPress Proficiency
Hard Skills
Content Development
SEO Optimization
Data Analysis
Content Roadmap Management
Performance Assessment
Editorial Production
Sales Strategy Contribution
Content Performance Insights
Creative Excellence
Commercial Mindset
Soft Skills
Interpersonal Skills
Influencing
Negotiation
Relationship Building
Problem‐Solving
Industry Keywords
New Homes
Real Estate
Content Marketing
Media Trends
Property Industry
Tools & Technologies
WordPress
Flourish
Tableau
AI Content Creation
Social Amplification Management
#J-*****-Ljbffr

📌 New Homes Editor (Melbourne)
🏢 Jobtailor
📍 Melbourne