Job Description
Marketing Manager | Own the Whole Function | $140k-$160k
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Own the number, the budget, the team and the machine.
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VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands. Since **** we've fitted out thousands of gyms and home setups, and we're targeting $150M within four years. We're profitable, and we run marketing deliberately lean: a Google agency, Klaviyo, a performance creative lead shooting content in-house, a marketing coordinator, and a fleet of AI marketing agents that do the production grind.
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This is the most senior marketing seat in the company. You report to the CEO and own the whole function: the number, the budget, the channels, a small team you'll help build, and the agent fleet that scales you. It's a hands-on operator's role, not a slide-deck one.
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What you'll own
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The marketing number: revenue, ROAS and CAC against budget, reviewed weekly
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Paid acquisition across Meta and Google. The autonomous agent and the agency do the legwork; you own the outcome
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Our B2B lead engine, the highest-leverage marketing dollar in the company
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Email and lifecycle (Klaviyo), organic and UGC, through the team
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The AI agent fleet: you direct and improve the workflows that make a small team ship like a big one
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Hiring the next roles, starting with the two advertised alongside this one
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US marketing set-up as we expand
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How you'll be measured
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We'd rather tell you now than surprise you in month three. The weekly scorecard:
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Marketing-attributed revenue against budget, with blended MER and CAC on the table every week
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Qualified B2B pipeline created per month: up 30 percent in year one
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Email's share of online sales: from around 5 percent today to 15 percent by mid-****
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Paid ROAS and CAC on target across Meta and Google
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Team health: your creative and coordinator seats retained and growing, and the agent fleet's output rising
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If those five move, you're succeeding.
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Where this sits
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You inherit a small team that is already in place: a performance creative lead who shoots and builds our ad creative, and a marketing coordinator. Two other marketing ads are live right now, and both seats report to you: the Ecommerce Manager (CRO) owns website conversion, and the Digital Marketing Specialist owns hands-on paid execution. If you're reading all three ads wondering which one is you: this one owns the function and the budget; the other two own a surface each.
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You'll be a fit if you have
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4 to 6 years in D2C or considered-purchase marketing, owning a revenue number
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Hands-on depth in at least two of: Meta Ads, Google Ads, Klaviyo, Shopify and CRO, SEO
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Run a marketing budget (several hundred thousand) against ROAS and CAC targets
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Led people and/or agencies for 2+ years
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A bias to ship: you'd rather run the test than write the deck
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Comfort using AI tools as leverage. We run on them
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Fitness, equipment or premium consumer products background
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A track record of running lean and making AI and agents do the work of a bigger team
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A sense of humour
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The setup and the path
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Small, senior, AI-leveraged team. Agents and an agency do the grunt, so you operate at the strategy-and-execution layer, not in spreadsheets. Real autonomy, direct CEO access, your work visible in the revenue line fast. We've titled this Marketing Manager deliberately while the team is lean, with a transparent path to Head of Marketing as the function scales. On-site only at our Gold Coast HQ (Upper Coomera).

📌 Marketing Manager | Own The Whole Function | $140K-$160K (Gold Coast)
🏢 VERVE Fitness
📍 Gold Coast