The OpportunityJoin Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health.
This is a rare launch role, where you will play a key role in shaping the launch and commercialisation of Survodutide, a next-generation therapy with the potential to redefine patient outcomes.Working in a dynamic, cross-functional environment, you will lead end-to-end brand strategy for a pre-launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market.Given the importance of this launch, we are seeking a candidate who can thrive in ambiguity, shape the market, and build a brand from the ground up.This role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high-performing brand team as the franchise grows.Key ResponsibilitiesLaunch & Brand StrategyLead development and execution of the end-to-end launch readiness (LR) for Survodutide in AustraliaBuild and implement Integrated Customer Plans (ICP) aligned to pre-launch and launch milestonesDevelop segmentation, targeting and positioning strategies grounded in deep customer insightDefine value proposition and messaging across obesity and metabolic health stakeholdersCommercial Planning & PerformanceDevelop robust launch scenarios,



and business cases (LR/ICP aligned)Monitor brand performance and optimise investment based on ROI and market dynamicsLead competitive intelligence to inform strategic decision-making in a fast-moving marketCross-functional LeadershipAct as the central connector across Medical, Market Access, Sales, Regulatory, and regional teamsLead agency partners to deliver best-in-class omnichannel campaignsSupport field force readiness, including value communication and customer engagement frameworksExecution ExcellenceDeliver high impact omnichannel campaigns, congress strategy, and customer engagement plansEnsure all activities meet compliance, governance, and quality standardsMaintain strong operational discipline across budget, timelines, and delivery milestonesYour ProfileExperience & Capability5+ years in pharmaceutical brand management, ideally with launch experienceExperience in obesity, diabetes, or cardio‐metabolic disease strongly preferredProven success in pre-launch or launch environments, including market shapingStrong track record in strategic planning (ICP and launch readiness), forecasting, and performance deliverySkills & MindsetHighly analytical with the ability to translate data into clear commercial actionStrong stakeholder engagement skills, with the ability to influence cross-functional teamsExperience leading complex, multi-channel marketing programsEntrepreneurial mindset with a passion for innovation, growth, and patient impactEligibility and Additional InformationYou must have the right to live and work in this location to be considered for this opportunity.It is our policy not to accept speculative resumes from recruitment agencies.Position DetailsPosition Area: Human PharmaPosition Location: NSWOrganization: Boehringer IngelheimSchedule: Full time
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📌 Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch (Sydney,Au, Australia, Nsw)
🏢 Biopharma Careers
📍 Sydney