$120k Base Salary + Super + Up to $20,000 STITurn Gift Cards Into One of Soak Bathhouse's Next Major Growth EnginesSoak Bathhouse | Gold Coast, Brisbane, Sydney or MelbournePredominantly Work From Home | Flexible Working Arrangements | Full-TimeSoak Bathhouse is one of Australia's leading and fastest-growing wellness brands, with an expanding national network and exciting growth pipeline.Gift cards are already a significant and successful part of our business - but we believe there is substantial opportunity to grow this channel.We're looking for an experienced E-commerce & Gift Card Managerto take ownership of that growth.Your challenge: take an already successful gift card business and make it significantly bigger.
Show us what you are made of!
The RoleReporting to our Chief Operations Officer and Senior Marketing Manager, you'll be the commercial owner of gift card growth across Soak Bathhouse.You'll develop and execute a national strategy spanning digital sales, corporate and B2B gifting, third-party distribution, partnerships, CRM, performance marketing, in-venue sales and new gifting opportunities.This is a commercial growth role, with clear accountability for revenue and measurable results.Your Number-One Priority: Gift Card GrowthYou'll use your gift card, digital and e-commerce expertise to drive growth across the entire customer journey, including:Developing and executing Soak's national gift card growth strategyDelivering year-on-year revenue growth and establishing clear commercial KPIsIdentifying new audiences, gifting occasions and opportunities outside traditional seasonal peaksImproving the online purchase journey, conversion rate and average transaction valueUsing CRM, customer segmentation, personalisation, email and SMS to drive acquisition and repeat purchasingDeveloping abandoned-cart, remarketing and retargeting programsWorking with our marketing team and agencies across paid search, paid social, SEO and digital acquisitionDeveloping new gift card products and giftable experiencesUsing purchasing,



redemption and customer data to identify growth opportunitiesImproving physical and digital gift card sales within our bathhousesContinually testing new ideas and channels to drive incremental revenueBuild Corporate & B2B GiftingCorporate gifting represents a significant growth opportunity for Soak Bathhouse.You'll develop a scalable B2B channel across employee rewards and recognition, corporate wellness, client gifting, staff incentives, bulk gifting and employee-benefit programs.You'll develop the proposition, sales approach, systems and partnerships required to build this into a meaningful national revenue stream.Expand Our DistributionYou'll identify and develop new ways for customers to discover and purchase Soak gift cards through:Gift card and experience marketplacesCorporate rewards and employee-benefit platformsLoyalty and affiliate programsStrategic brand partnershipsTravel and tourism channelsRetail and digital distribution partnersThe Longer-Term E-Commerce OpportunityGift cards are the immediate priority, but the opportunity is broader.As Soak Bathhouse grows, we see significant potential to build a more sophisticated e-commerce business spanning merchandise, physical and digital products, partnerships and other online revenue streams.For the right person, this role provides the chance to help shape and take greater ownership of Soak Bathhouse's broader e-commerce platform as it develops.Gift Card Experience Is EssentialWe're specifically looking for someone with genuine, demonstrable experience growing gift card revenue.Ideally, you've managed or played a significant role in a substantial gift card program within retail, wellness, beauty, hospitality, travel, entertainment, experiences, loyalty,



rewards or another major consumer-facing business.You'll bring:Direct experience growing gift card revenueOwnership or significant responsibility for a gift card programStrong understanding of gift card customer behaviourExperience developing new sales and distribution channelsDigital gift card and e-commerce experienceStrong commercial and analytical capabilityExperience across CRM, conversion and digital acquisitionExperience with partnerships, loyalty, rewards or third-party distributionThe ability to set commercial targets and demonstrate measurable resultsCorporate or B2B gift card experience would be particularly valuable.Who You'll BeYou're commercially minded, entrepreneurial and analytical, and enjoy owning a revenue number.You can develop a national growth strategy while remaining hands-on in its execution, and are comfortable working across data, digital marketing, partnerships, customer experience and commercial strategy.Package & Flexibility$120,000 base salary + superannuation + up to $20,000 STIThe STI will be linked to clearly defined performance outcomes, with a strong emphasis on gift card revenue growth and commercial performance.The role can be based in Gold Coast, Brisbane, Sydney or Melbourne and will be predominantly work from home, with periodic attendance at management meetings, planning sessions and Soak Bathhouse locations.Why Soak?
Soak Bathhouse is expanding nationally, with a growing customer base, physical footprint and brand — creating an increasingly significant gift card and e-commerce opportunity.You won't be starting from zero.
You'll take ownership of an established and successful revenue channel with the mandate to grow it significantly through new channels, corporate gifting, distribution, conversion and partnerships.And as Soak continues to grow, you'll have the opportunity to help build an e-commerce capability that scales alongside it.If you've successfully grown gift card revenue before and are excited by the opportunity to take ownership of a significant existing channel and build it into something much bigger, we'd love to hear from you.
#J-*****-Ljbffr

📌 E-Commerce And Gift Card Manager (Melbourne)
🏢 Soak Bathhouse
📍 Melbourne