Job Description

The client

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A recent jewellery label launching October 2026 — 10k and 18k gold with natural diamonds. It isn't trend-led, and drops are occasional rather than monthly. The pieces are made to be kept.

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The brand isn't public yet, so we're keeping the name off this brief. Happy to share it under NDA, or once we're talking properly.

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What we're making

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Brand introduction, not a product ad. The job is to bring people into the world of the label — the setting, the hands, the light, the feeling of the pieces being worn — rather than to sell a specific item.

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Tone: natural, outdoor, unhurried, organic. Editorial rather than commercial.

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Location & conditions

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A family farm at Highfields — hilltop, open views, horses, hills. Everything shoots outdoors.

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Because of that, we're chasing soft light: overcast, or early morning / late afternoon. Harsh midday sun is out (shadows and heat), and rain postpones the day entirely. We'll want a weather-contingent reserve date built into the booking.

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Talent & crew on the day

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Models: two of the founder's sisters (non-professional, comfortable on camera)

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A stills photographer is already booked and will be shooting alongside you

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Small, informal set — no producer, no crew wrangling required

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Stage 1 — Launch shoot (October)

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One day on location. Deliverables:

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- Hero film, 60–90 sec - Website homepage. This is the benchmark piece — near broadcast quality
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- 15 sec cut - Paid social / ads, cut from the same footage
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- 3–5 vertical social cuts - 9:16, for Instagram and TikTok
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Full colour grade on the hero. Licensed for web, social and paid media, ongoing.

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BTS (optional, same day): 2–3 hours of loose behind-the-scenes capture for organic social — handheld, unpolished, edit-heavy. This can be you, a second shooter, or a separate content creator. Tell us which you'd prefer.

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Stage 2 — Ongoing content

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Once the brand is live we expect to shoot content regularly through 2027 — new drops, seasonal campaigns, ongoing social. We'd rather build that with someone local to Toowoomba than fly people in each time, so Stage 1 is genuinely a first project, not a one-off.

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No commitment required now. Just flag whether ongoing work interests you.

📌 Videographer Brief -- Jewellery Brand Launch (Toowoomba Regional)
🏢 Cemoh
📍 Toowoomba Regional