Job Description

About the Company

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Our client is a modern SaaS business delivering logistics management software across ANZ and North America. Already the most integration rich transport management platform in the region, they are now building an AI native platform spanning transport, fleet and warehouse management.

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About the Role

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A hands on Head of Marketing role leading a team of three and owning the full marketing lifecycle. You will work closely with Sales, Product and the CEO to drive qualified pipeline, sharpen positioning and build the brand. Strategic and executional in equal measure, with AI embedded in how the team operates.

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Benefits

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- Hybrid working, based in Sydney
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- Direct exposure to the CEO and Board
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- Leadership of an established team of three
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- Genuine ownership of positioning and go to market as the platform moves into new verticals and regions
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- A business investing in AI tooling and internal capability rather than outsourcing to agencies
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Duties / Key Responsibilities

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- Own omni channel campaign strategy across paid digital, ABM, direct mail, OOH and outbound, aligned to pipeline targets and ICP priorities
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- Manage and optimise paid media across Google, Meta, Bing and LinkedIn, from ad copy and bids through to keywords and landing pages
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- Own lead reporting and live dashboards for Sales, the CEO and the Board, covering volume, quality, cost per lead, attribution and conversion to pipeline
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- Translate the product roadmap into positioning, messaging frameworks and website copy, and expand SEO and AEO into new keywords, verticals and regions
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- Lead and develop three direct reports, and embed AI tooling across content, design and analytics to lift the output of the team




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Skills and Experience

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Essential

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- 5 to 8 years in B2B marketing, SaaS preferred
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- Hands on paid media capability, interrogating campaigns rather than reading reports
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- Strong SEO fundamentals and a track record of growing organic as a pipeline channel
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- Experience building and using AI agents, and active use of AI tooling across content, design and analytics
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- Experience running ABM programmes or targeted outbound campaigns
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- Commercially literate across pipeline, conversion rates and CAC
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- Clear communicator, as comfortable with a Board as briefing a designer
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Advantageous

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- Experience leading a small team in a rapid moving environment
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- Transport, logistics, freight or supply chain software background
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- Familiarity with AEO and AI driven search optimisation
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- HubSpot, Salesforce Marketing Cloud or similar marketing automation
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- Direct mail, events and list management experience
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- Market expansion experience across new regions or verticals
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Conor is recruiting for this role on behalf of Allura Partners.

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About Allura Partners

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Allura Partners was founded to support private equity firms by placing C-Suites to lead, transform, and scale portfolio companies. Today, in addition to our proven private equity specialisation, we've become a trusted partner for major ASX-listed and private enterprises in Australia, offering executive search, recruitment, and business transformation. Known for integrity, reliability, and results, our expertise spans Executive Search, Accounting & Finance, Transformation & Change, and Technology & Digital. We connect businesses and top-tier talent, exceeding expectations and driving lasting impact.

📌 Head of Marketing (New South Wales)
🏢 Allura Partners
📍 New South Wales