04 Sep
|
Remstaff
|
Victoria
Job Description
Brand Manager | Roller Sports and Extreme Sports
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This role isn't for a brand theorist.
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We need someone who has actually managed a physical consumer product brand, developed products, taken them to market and carried responsibility for sales, margin and profit.
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The product range covers roller skates, inline skates, skateboards, scooters and related accessories. The customer is young, highly visual, trend-conscious and deeply connected to sport, fashion and culture.
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You will own the brand's commercial performance across product, marketing, sales and e-commerce.
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What you'll own
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Overall brand strategy and commercial performance
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Sales, margin and profitability
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Current product development from initial brief through design, sourcing, testing and launch
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Product pricing, target margins and minimum order quantities
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Marketing strategy, campaign briefs and campaign performance
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E-commerce direction, website performance and conversion
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Consumer trends, competitor activity and market opportunities
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Coordination across design, marketing, sales, production and regional teams
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Who we're looking for
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You have already managed a physical consumer product brand within:
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- Extreme sports
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- Skateboarding or scooters
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- Action sports
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- Streetwear, footwear or youth lifestyle products
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You understand that brand management is not just content, campaigns and social media. It is product, pricing, margin, distribution,
sales and commercial accountability.
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You should have direct experience in:
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- Developing and launching physical products
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- Wholesale and direct-to-consumer e-commerce
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- Working with designers, manufacturers and marketing teams
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- Identifying consumer trends and genuine market gaps
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- Taking products from initial concept through to commercial release
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- Managing brand performance against sales, margin and profit targets
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- At least three years' consumer goods brand-management experience
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- Genuine physical product-development experience
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- Strong commercial understanding of sales, margin and profitability
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- Experience directing creative, product and marketing teams
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Full Australian working rights
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Ability to work from the Port Melbourne office each day
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If your experience is primarily content, communications or campaign delivery, this is not the role for you.
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If you have genuinely owned an extreme-sports, roller-sports or youth lifestyle brand and can show what you developed, launched and grew, we want to hear from you.
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Your application will include the following questions:
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- Which of the following statements best describes your right to work in Australia?
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- What's your expected annual base salary?
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- How many years' experience do you have as a brand manager?
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- How much notice are you required to give your current employer?
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- Do you have Trend Analysis experience?
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📌 BRAND MANAGER - Roller/Extreme Sports (Victoria)
🏢 Remstaff
📍 Victoria