BUSINESS DEVELOPMENT & SALES REPRESENTATIVE – FOOD & HOSPITALITY

Cocorice | Sydney, NSW

Full time | Field-based and flexible

$75,000–$85,000 + super + commission + car allowance (Package - 125K+)

ABOUT COCORICE

Cocorice is an exciting new Thai-inspired dessert concept with strong viral potential. Served inside a real coconut shell, it is instantly eye-catching, highly shareable on social media and unlike the standard desserts already offered by most venues.

It is also commercially attractive: supplied ready-made, easy to store, consistently portioned and ready to serve in just 60 seconds. With multiple flavours, premium presentation and broad appeal across restaurants, caterers, clubs, hotels and events, Cocorice offers our salesperson plenty of compelling selling points and a product they can confidently introduce to the market.

ABOUT THE ROLE

This is a hands-on new-business sales role focused on building relationships and securing wholesale customers within the hospitality and events industries.

You will identify suitable businesses, contact decision-makers, arrange meetings and tastings, present our products and convert opportunities into ongoing customers.

Your potential customers will include:

- Restaurants and restaurant groups (with a large focus on Thai and other Asian restaurants)
- Caterers and catering companies
- Corporate event organisers
- Wedding and function venues
- Hotels, clubs and entertainment venues
- Cafés and dessert businesses
- Foodservice distributors and wholesalers
- Festivals, markets and major event operators

KEY RESPONSIBILITIES

- Identify and approach prospective wholesale customers




- Generate new leads through telephone calls, emails, networking and in-person visits
- Arrange product presentations, tastings and sales meetings
- Build relationships with restaurant owners, chefs, purchasing managers, venue managers and event organisers
- Prepare quotes and follow up prospective customers
- Convert enquiries and samples into confirmed orders
- Maintain accurate records of contacts, meetings, opportunities and sales activity
- Follow up existing customers and identify opportunities for repeat and larger orders
- Attend selected hospitality events, trade shows and promotional activities
- Provide regular updates on sales activity, customer feedback and market opportunities
- Work with management to develop sales promotions and entry into new markets

ABOUT YOU

Ideally, you will already have experience or industry contacts within Restaurants, foodservice, hospitality, catering, events, clubs, restaurants or wholesale food distribution.

However, we will also consider strong salespeople from other industries who can demonstrate an ability to prospect, build relationships, close new business and work independently.

Thai / Vietnamese or other South East Asian speaker an advantage (but not essential)

You will ideally have:

- Previous sales,



business development or account management experience
- Hospitality, foodservice, FMCG, catering or events experience or contacts—highly regarded but not essential
- Confidence approaching new businesses and speaking with decision-makers
- Strong relationship-building and communication skills
- The ability to follow up consistently and move opportunities towards a sale
- A proactive, organised and results-focused approach
- Basic computer and CRM skills
- A current Australian driver’s licence and access to a reliable vehicle
- Full Australian working rights

WHAT WE OFFER

- Base salary of $75,000–$85,000 plus superannuation, depending on experience
- Attractive - easy to reach targets with perpetual commissions on all sales
- Car allowance or reimbursement for approved business travel
- Flexible, field-based working arrangements
- Product samples and sales materials
- The opportunity to represent a distinctive and highly visual dessert product
- Direct involvement in the growth of an emerging Australian brand
- Potential for increased earnings and career progression as the business expands

HOW TO APPLY

Please submit your résumé together with a short cover letter explaining your sales experience and any existing connections you may have within the hospitality, foodservice, catering or events industries.

Please also briefly describe how you would approach introducing Cocorice to new restaurants, caterers, venues or event organisers.

We are looking for someone who is confident, persistent, personable and genuinely excited about helping build a growing food brand.

📌 BUSINESS DEVELOPMENT & SALES REPRESENTATIVE – FOOD & HOSPITALITY (Concord)
🏢 Cocorice
📍 Concord