Great content gets attention. Excellent content marketing gets people to act.

We’re working with a fast-growing global technology platform looking for a talented Content, CRM & Social Marketing Specialist to join its Sydney team.

This is a hands-on role for someone who can write exceptionally well, understands email marketing, knows how to create engaging digital content and cares about what happens after something goes live.

You’ll work across EDMs, newsletters, social media, website content, customer stories, product marketing and campaigns, with the opportunity to get involved in video and other emerging content formats.

The business is scaling quickly and has an increasingly global customer base. Your job is to help make that audience more engaged, more connected to the brand and more likely to take action.

What You’ll Be Doing

Email, EDM & CRM

Email is a major part of this role.

You’ll help plan, create, build and optimise newsletters, EDM campaigns and lifecycle communications.

You’ll be responsible for:

- Writing subject lines, headlines, body copy and calls to action
- Building and sending EDM campaigns
- Segmenting audiences and tailoring messaging
- Developing re-engagement and lifecycle campaigns
- Testing content, messaging, timing and calls to action
- Tracking open rates, click-through rates and conversion
- Analysing performance and continuously improving campaigns

Experience with platforms such as HubSpot, Klaviyo, Braze, Mailchimp, Mailgun or similar would be highly regarded. We’re looking for someone who understands that email marketing isn’t simply about pressing send. You should be curious about why people opened, clicked, converted or ignored a campaign altogether.

Content & Copywriting

Writing sits at the heart of the role.

You could be creating:

- Website copy
- Blogs and articles
- Customer case studies
- Product announcements
- Landing pages
- Newsletters
- EDM campaigns
- Social posts




- Press releases
- Partnership and campaign content

You should be able to take something complex and turn it into content that is clear, engaging and easy to understand . Strong copywriting skills are essential.

Social Media

You’ll also help grow the brand’s presence and community across relevant social platforms.

This could include:

- Creating social posts and campaigns
- Turning long-form content into social-first content
- Developing new content ideas
- Increasing audience engagement and brand awareness
- Testing different formats and messages
- Tracking social performance
- Helping evolve the brand’s tone of voice online

We want someone who understands that LinkedIn, Instagram, email and a website are different mediums and knows how to adapt content accordingly. Video & Multimedia

Video skills would be a great bonus , but they are not essential.

If you can shoot or edit short-form digital content using tools such as CapCut, Premiere Pro, Canva or Descript , we’d love to hear about it.

That could include social videos, interviews, customer stories, product explainers or short-form educational content.

If video isn’t your strongest area but you are excellent at writing, EDM and social, please still apply.

Measure, Learn, Improve

We’re not looking for someone who creates content and then moves onto the next thing without knowing whether it worked.

You should be comfortable tracking:

- Email engagement
- Click-through rates
- Website traffic
- Social performance
- Audience growth
- Conversion
- Campaign performance





Experience with tools such as GA4, Search Console and CRM/email analytics platforms would be valuable. A working knowledge of SEO and emerging AEO/AI search would also be useful.

About You

You’ll probably have around 3–5 years of experience across content marketing, CRM, lifecycle marketing, digital marketing, social media or a related role.

Most importantly, you’ll be able to show us examples of good work.

We’d love to meet someone who is:

- An excellent writer
- Experienced with EDM and email marketing
- Comfortable building and sending campaigns
- Solid across social and digital content
- Able to analyse and optimise performance
- Commercially minded
- Highly organised
- Curious and creative
- Comfortable working autonomously
- Interested in technology and digital products
- Happy working in a fast-moving environment

Basic HTML/CSS knowledge for email or landing page troubleshooting would also be useful.

The Environment

This is a fast-growing technology platform with a global footprint and an ambitious team.

You’ll work alongside smart, collaborative and genuinely nice people who care about what they build and how the brand communicates.

One day you might be writing an EDM. The next, creating social content, interviewing a customer for a case study, reviewing campaign performance or helping produce a short video.

There’s plenty of variety and plenty of opportunity to bring your own ideas.

This is a full-time, five-days-a-week onsite role in Sydney .

$100k + Super

If you’re a strong content marketer who can write brilliantly, understands EDM, knows social media and enjoys using data to make the next campaign better , we’d love to hear from you.

And if you can edit a great short-form video as well?

Even better.

Content, CRM & Social Marketing Specialist

Scaling Tech Platform | Sydney | $100k + Super

📌 Content, CRM & Social Marketing Specialist Scaling Tech Platform | Sydney
🏢 Big Wave Digital
📍 Sydney