Own the digital audience and content strategy for a fast-growing national sporting league with broadcast reach and international ambition.

- Join a growing national sporting league with broadcast and international reach
- Own the PSL's digital audience, content and channel growth
- Work at the heart of elite cycling with athletes, teams and events

ProVelo Cycling Group is the owner of the ProVelo Super League (PSL), Australia’s elite road cycling league and an emerging national sporting property.

Launched in 2025, the PSL now features six rounds across Australia, with elite women’s and men’s competition and a rapidly growing reputation as the Road to the World Tour. Across its first two seasons, more than a dozen riders have progressed to World Tour connected opportunities. In 2026, the league featured 31 teams and 341 athletes representing 11 nationalities, with broadcast coverage across Australia and New Zealand and live streaming to international audiences.

With two successful seasons behind it, the PSL is now entering its next stage of growth.

Why this role matters

This is a rare opportunity to help shape the voice, brand and audience of a national sporting league while it is still on its growth curve. With mainstream media coverage, sophisticated private investment, a growing national footprint and genuine international reach, the PSL has the foundations to become a significant Australian sporting property.

You will have real ownership of how the league tells its story, builds its community and grows its digital audience, working at the centre of the sport alongside athletes, teams, broadcasters, commercial partners and events across Australia.

The Opportunity

ProVelo is seeking a Digital Audience & Content Lead to drive the growth of the PSL’s digital audience across YouTube, TikTok, Meta and emerging platforms.

This is a hands-on role for someone who understands that great sports content is about much more than publishing a schedule of posts. You will identify the stories, personalities and moments that matter,



turn them into compelling content and create conversations that build connection with existing cycling fans while attracting new audiences to the league.

You will be involved stage by stage during PSL events, capturing the action, personalities and stories as they unfold, while also maintaining momentum between rounds and outside the racing season.

The successful candidate will combine strong content instincts with a commercial and analytical mindset. You will understand what makes audiences stop scrolling, what drives channel growth and how digital content can create value for the league, its teams, events and commercial partners.

A strong knowledge of and genuine interest in road cycling is essential.

What you'll do

- Develop and execute the PSL’s digital audience growth and content strategy in collaboration with the broader team.
- Own the growth and performance of the league’s YouTube, TikTok and Meta channels.
- Identify and develop compelling stories around athletes, teams, events and the broader PSL narrative.
- Create, curate and coordinate high-quality digital content including video, reels, interviews, graphics, behind-the-scenes content and written storytelling.
- Lead content planning across race weekends, between rounds and throughout the broader season.
- Capture real-time content on location, including interviews, event highlights and behind-the-scenes moments.
- Use audience insights and platform analytics to continually refine content and improve performance.
- Embrace AI and emerging technology to improve content creation, distribution, channel management and community engagement.
- Stay ahead of platform trends and new digital formats, ensuring the PSL remains progressive in how it engages audiences.




- Manage paid digital campaigns where appropriate.
- Support the commercial objectives of the league, its events and partners through strong digital activation.
- Ensure all content consistently reflects the PSL brand, tone and values.

What you'll bring

You will ideally have

- At least three years’ experience across digital content, social media, audience growth or digital marketing.
- A strong knowledge of and genuine interest in road cycling.
- Demonstrated experience growing digital audiences and managing social channels in a comparable workplace.
- Strong experience creating and developing YouTube content.
- A proven ability to turn stories, moments and personalities into engaging digital content.
- Strong written communication and storytelling skills.
- A sound understanding of digital analytics, audience insights and performance reporting.
- Confidence working on location and creating content in fast-moving event environments.
- Strong organisational skills and the ability to manage multiple campaigns and deadlines.
- A creative, proactive and commercially minded approach.
- A willingness to travel nationally and work outside standard business hours when required by sporting events.

Highly regarded

Experience within sport, entertainment, events or experience-based businesses will be highly regarded, particularly where you have worked with athletes, teams, sporting organisations, sponsors or media partners. Experience working alongside broadcasters and other media partners would also be valuable.

The Sunshine Coast is our HQ, so this role is ideally suited to someone based on the Sunshine Coast or would like to relocate to, although the right capability and fit will be the priority.

Build the audience. Tell the stories. Shape the league with the team.

For someone who understands cycling, knows how to turn sport into compelling digital storytelling and wants the opportunity to play a role in building an emerging national sporting property, this is a chance to have genuine impact from the outset.

📌 Digital Audience & Content Lead (Sunshine Coast)
🏢 Hertz ProVelo Super League
📍 Sunshine Coast