Adapt Energy | Gold Coast, QLD

Help us create marketing that stands out — and converts.

Adapt Energy is looking for a highly motivated, passionate and creative Digital Marketing & Content Specialist to join our growing team and work directly with our Marketing Director.

We’re not looking for someone who just schedules posts or follows a marketing calendar.

We’re looking for a hands-on marketer who genuinely loves marketing — someone with the creative eye to develop stand-out, on-brand content and the technical capability to build, launch, optimise and measure the campaigns behind it.

You'll work across both our residential and commercial energy divisions, developing different strategies, messaging, creative and targeting for each audience.

From an attention-grabbing Meta ad to a commercial LinkedIn campaign, an automated nurture funnel, customer testimonial video, email campaign or SEO article — you'll help bring the entire campaign together.

What you'll be doing

Working directly with our Marketing Director, you'll help develop and execute high-converting marketing campaigns across the entire customer journey, including:

- Meta Ads – campaign creation, targeting, creative development, testing and optimisation
- Google Ads – search and performance campaigns
- LinkedIn – organic content and paid campaigns targeting commercial decision-makers
- Organic social content across our digital platforms
- Lead nurture sequences, automations and sales funnels
- GoHighLevel campaign management, workflows and automation
- Email marketing – campaigns, database marketing and nurture sequences
- Customer testimonial videos – helping coordinate, shoot and edit compelling customer stories
- Video advertising – developing strong Hook → Body → CTA concepts and creative
- Short-form video content for social and paid advertising
- Still-image ads and carousel campaigns
- Graphic design and brand assets using Canva and other creative tools
- Video editing using CapCut or similar platforms
- SEO strategy and implementation
- Blogs, articles and website content
- WordPress website updates, landing pages and optimisation
- Campaign tracking, analytics and conversion optimisation
- Continually testing new ideas, creative, messaging and channels to improve results

The person we're looking for You don't necessarily need to be an expert in every single area above. What matters most is that you're passionate about marketing, technically capable,



commercially minded, creative and eager to keep learning.

You'll ideally have a combination of:

- Robust digital and performance marketing skills
- Experience with Meta, Google and LinkedIn
- An understanding of lead generation, funnels, automation and conversion optimisation
- Experience with GoHighLevel or similar CRM/marketing automation platforms
- Strong copywriting instincts and an understanding of what makes people stop, engage and take action
- An eye for graphic design, branding and visual consistency
- Canva skills
- CapCut or other video editing experience
- Confidence creating both video and still-image content
- WordPress experience
- SEO knowledge
- An understanding of email marketing and nurture campaigns
- The ability to understand campaign data and use it to improve performance
- Strong attention to detail
- The confidence to contribute ideas rather than simply wait for instructions
- A willingness to test, learn quickly and continuously improve

Most importantly, we want someone who genuinely loves marketing.

You should be the type of person who notices a great ad, saves a clever campaign, thinks about why something converted and is constantly looking for new ways to make marketing more effective.

Two very different markets. One brand.

One of the things that makes this position interesting is the opportunity to market to two very different audiences.

Our residential division requires engaging consumer creative, robust hooks, video content, paid social, lead generation and high-converting funnels.

Our commercial division requires a different approach — targeting business owners, executives and decision-makers with credible, technically informed campaigns, case studies, financial outcomes, LinkedIn content, email marketing and longer-term nurture strategies.

Understanding how to adapt the message, creative, channel and customer journey to different audiences will be an important part of the role.

About Adapt Energy

Adapt Energy is an established Australian solar,



battery and energy solutions company helping homeowners and businesses take greater control of their energy costs and transition towards energy independence.

We've been operating since 2015 and have delivered thousands of renewable energy solutions for homeowners, businesses and organisations.

We're proud to be an award-winning company that aligns itself with leading technology partners and focuses on delivering genuine long-term outcomes rather than simply selling the cheapest solution.

We care about doing things properly. That means carefully designed solutions, quality products, great installations, long-term support and marketing that accurately represents the value we provide.

Why join Adapt Energy?

You'll be joining an award-winning, established renewable energy company with a genuine commitment to our customers, our people and creating sustainable, win-win outcomes.

We believe great business should create positive outcomes for everyone involved — our customers, our team, our partners and the setting.

That philosophy sits behind both the solutions we recommend and the way we market them.

We want our marketing to reflect that: authentic, trustworthy, creative and genuinely useful — while still standing out and delivering robust commercial results.

This isn't a narrow marketing role.

You'll have the opportunity to work across:

Strategy. Advertising. Content. Video. Design. Automation. SEO. Email. Websites. Lead generation. Conversion optimisation.

You'll work directly with the Marketing Director, have the opportunity to contribute your own ideas and have a genuine influence over how the Adapt Energy brand and marketing strategy develops.

As the business continues to grow, there will also be opportunities to grow your responsibilities, skills and career with it.

Think you'd be a great fit? We'd love to hear from you. Please send us your CV along with examples of your work. That could include campaigns you've built, ads you've created, videos you've produced, social content, landing pages, websites, email campaigns, funnels, graphic design or anything else you're proud of.

We're much more interested in seeing what you've actually created and the results you've helped achieve than receiving a generic cover letter.

If you're passionate about marketing, love creating work that stands out and want to use those skills to help grow a purpose-driven Australian renewable energy company, we'd love to meet you.

📌 Digital Marketing & Content Specialist (Gold Coast)
🏢 Adapt Energy
📍 Gold Coast