The agency:

Fundamental Agency is an Australian digital marketing agency. We've been running for 10 years, building and managing the full marketing stack for service businesses and e-commerce brands. Websites, Google Ads, Meta Ads, SEO, email and conversion tracking, all handled as one system, so we're directly responsible for client growth.

Our team is small and senior by design. We'd rather take on a sustainable number of clients at a time and go deep with them, so the account that lands in your Slack channel has a real business owner behind it who is counting on you.

The role:

We're hiring an email marketing specialist to own email and lifecycle marketing across our client base.

Klaviyo is the main tool our clients run on, so that's where you'll spend most of your time. Our client mix is split between service businesses and e-commerce, and the work looks quite different across the two.

On the e-commerce side it's flows, campaigns, segmentation and revenue per recipient. On the service side it's lead nurture, quote follow up, reactivating databases that have gone cold, and keeping a business front of mind between the enquiry and the job.

You'll own this end to end. Strategy, build, copy, send, report, then work out what to change next. We need someone who can look at an account, work out where the money is being left on the table, and go and get it without being told what to build. Immediate start is available.

You won't be working alone. You'll sit alongside our in-house designers, developers, SEO specialist and ads team, so email sits inside the wider strategy for a client instead of running off on its own.

What you'll be doing:

- Building, auditing and improving Klaviyo flows: welcome, abandoned browse and cart, post purchase, winback, replenishment and reactivation.
- Planning and running the campaign calendar across promotions, launches, seasonal pushes and newsletters.
- Lifecycle work for service business clients: enquiry nurture, quote follow up, review requests and database reactivation.
- Segmentation and list health,



including engagement based segments, suppression and sunsetting.
- Writing email copy and subject lines, and briefing our designers where a campaign needs custom design.
- Deliverability: domain authentication, sending reputation, inbox placement and complaint monitoring.
- Integration and data work with Shopify, WooCommerce, WordPress, CRMs and booking tools, alongside our dev and tracking team.
- Testing properly. Subject lines, offers, send times and flow logic, with a clear read on what actually moved.
- SMS where it earns its place in the mix rather than as a default.
- Reporting on what email contributed commercially, in revenue and leads, not just open rates.
- Flagging when the offer or the list is the problem, not the email.

What we're looking for:

- Robust hands on commercial Klaviyo experience. This is the tool our clients use and we need someone already fluent in it.
- Agency or multi brand experience, or a strong understanding of how to manage several accounts at once without dropping the detail.
- Experience across both e-commerce and lead generation email. If you're heavier on one side, tell us which.
- Genuine copywriting ability. You should be able to write the email, not just build the template someone else wrote.
- Comfortable with data: segments, conditional splits, profile properties, custom events and the reporting that comes off them.
- A working understanding of deliverability and why a list that looks healthy on paper can still land in promotions.
- Able to work independently from day one, manage your own time, and communicate clearly in writing.
- Experience with other platforms is also highly regarded, including Mailchimp, ActiveCampaign, HubSpot or Campaign Monitor,



along with any exposure to CRO or paid social, since email rarely works in isolation.

How we use AI:

We use AI tools across the whole agency and we expect you to use them in this role.

The goal is better work, not faster work. AI handles research, first drafts, variations and the tedious parts, which frees up your time for the judgement calls, the review and the detail that separates a campaign that converts from one that just gets sent. The standard for AI assisted work is the same as the standard for everything else. If you can't explain why an email is written the way it is, it doesn't go out.

The details:

- Full time, 35 hours per week, Monday to Friday.
- Remote, and you'll need to be based in Australia and working across Australian Eastern Standard Time.
- Immediate start available.

How to apply:

We'd rather see how you think than read a cover letter, so there's a small hurdle to get over first.

Pick 5 marketing emails you've saved as inspiration, from brands you subscribed to yourself. If you don't keep a swipe file, open your inbox and pick the ones you would have saved. No client accounts, just emails you received as a customer.

Send us your CV plus an unlisted Loom video, five minutes maximum, doing the following:

1. Share your screen and walk us through each email you got . Tell us what ideas you'd take from it and what you'd leave behind.
2. For each email, tell us whether you think it was part of a flow or a one off campaign, and what makes you say that.
3. For the ones you think came from a flow, tell us what you reckon triggered it and where in the sequence it sits.
4. Open the video by telling us which of them you actually acted on at the time, and what got you over the line.

Blur or hide your own email address and any personal details if you'd rather not have them on screen.

Applications without a Loom won't be reviewed. It takes 10 minutes and it tells us more than reading a CV or running several rounds of interviews would.

📌 Email Marketing Specialist (Australia)
🏢 Fundamental Agency
📍 Australia