Butler & Co Advisory is an Australian one-to-one business coaching firm serving established, profitable, expertise-led businesses.

We are seeking a Fractional Marketing Lead to inherit and lead our existing marketing function. This includes an Operations Manager, Appointment Setter, channel specialists, active campaigns, reporting rhythms, an approved ideal client profile, and a developing strategy.

The Role

You will own end-to-end marketing-to-qualified-appointment system through the existing team.

Key responsibilities include

- Recommend the integrated marketing strategy, channel mix, and priorities
- Recommend budgets and operate within Founder-approved parameters
- Obtain Founder approval for commitments outside approved budgets or parameters
- Directly lead the Operations Manager and Appointment Setter
- Oversee specialists across Meta, Google Ads, SEO and GEO, LinkedIn, video, and other approved channels
- Establish explicit responsibilities, KPIs, reporting rhythms, and accountability
- Monitor lead quality, booked and attended appointments, ICP alignment, conversion, customer acquisition cost, lifetime value, and revenue contribution
- Challenge recommendations and performance across channels without defaulting to one preferred tactic
- Address missed deliverables and underperformance directly
- Protect the company's privacy, brand, and reputation when making marketing decisions
- Bring the Founder clear recommendations, trade-offs,



and decisions rather than unresolved problems

Specialists will perform the day-to-day channel execution. You will remain accountable for the quality, coordination, and commercial performance of their work. Experience in coaching, consulting, advisory, or adjacent expertise-led services is preferred.

You must be able to demonstrate that you have:

- Genuinely owned a complete marketing function through employees and specialist providers
- Previously managed remote or offshore marketing talent
- Delegated work while remaining accountable for the result
- Given direct corrective feedback and addressed underperformance
- Worked across multiple marketing channels without relying on one preferred tactic
- Connected marketing activity to qualified appointments, conversion, customer acquisition cost, and lifetime value
- Reported commercial performance and recommendations to a Founder or CEO
- Protected privacy, brand, and reputation when evaluating marketing activity
- Marketed high-consideration, expertise-led B2B services

This role will not suit:

- Advisory-only strategists who do not want people-management responsibility
- Senior copywriters or specialists who prefer personally doing the execution
- Coordinators who rely on the Founder for routine judgment and direction
- First-time remote or offshore team leaders
- Marketers who consistently default to one preferred channel or tactic

📌 Fractional Marketing Lead (Australia)
🏢 Butler u0026 Co Advisory
📍 Australia