Head of Product Marketing (6-Month Fixed Term Contract)

Reporting to Chief Growth Officer | Full-time, 6-month FTC | Sydney or Melbourne | Remote or Hybrid (3 days/week in-office).

About PropertyMe

PropertyMe is Australia's number one property management platform. More than 35,000 real estate professionals use it to manage over 1.9 million properties across Australia and New Zealand, giving us over 60% market share. We're backed by EQT, a global investment firm with deep expertise in technology and vertical SaaS.

We're expanding from a property management platform into a connected ecosystem covering property management, CRM, payments, trust accounting, automated trust accounting and AI-driven productivity tools. The recent launch of PropertyMe Grow, our CRM and growth platform for real estate agencies, is the first step in that shift. Agencies can now run their whole operation, from winning new business to managing properties, on a single platform.

The work is not abstract. It shapes how thousands of Australian real estate professionals, tenants and property owners get through their working day.

The Opportunity

PropertyMe is moving from a single-product business to a multi-product platform, and product marketing needs to change with it. We're looking for an experienced Head of Product Marketing to join us for a focused six-month engagement: sharpen our approach, build a stronger working relationship between product and marketing, and set the practice up so a permanent Product Marketing Lead can run with it from day one.

This isn't a role for someone who wants to hold the line, and it isn't a caretaker role either. We want a leader who has built product marketing through a scale-up before, knows what strong B2B SaaS product marketing looks like, and can move quickly to get the foundations right.

What You'll Own

Product Marketing Strategy

- Build PropertyMe's product marketing strategy, working closely with Product, across Marketing, and with the Executive Leadership Team.
- Work out what's working and what isn't, then fix it — establishing a marketing culture that works across the business rather than inside its own silo.
- Set the frameworks that keep product and marketing decisions aligned, built to outlast your tenure.
- Partner with the Chief Growth Officer and leadership team on broader go-to-market priorities.

Product Marketing Narrative

- Work with the Executive Leadership Team to shape how we talk about current product launches.




- Work with Product on a multi-year story that positions PropertyMe as an AI leader in proptech.
- Track what other strong technology companies are doing with narrative and positioning, and bring that thinking in.
- Build a position that stands apart from the rest of ANZ proptech, not a variation on it.

Foundations for Multi-Product, Multi-Segment Go-to-Market

- Work with PropertyMe's Head of Marketing to set go-to-market strategy and positioning across an expanding product portfolio and customer base.
- Partner with Marketing, Sales, Product, Revenue Operations and Customer to bring new products to market.
- Define ICPs and the narrative behind our product strategy, and give the rest of marketing what it needs to turn that into campaigns, channels and pipeline programs.
- Help customers understand the value of the wider PropertyMe platform and build stronger expansion opportunities.

Team Leadership & Handover

- Lead product marketing and work closely, day to day, with the Product team.
- Make the case to the Executive Leadership Team for the structure, capability and headcount the function needs at this stage.
- Document the strategy, frameworks and ways of working clearly enough for a permanent Product Marketing Lead to step in without missing a beat.

What We're Looking For

Someone who has led meaningful growth and change before, and can move fast without a long ramp-up. You'll likely have:

- 10+ years of senior product marketing experience in B2B SaaS, software or technology, ideally in a scale-up or high-growth business.
- Experience launching products and marketing to more than one customer segment.
- A track record of connecting marketing work to commercial results, backed by a solid grasp of CRM, data and marketing technology.
- Experience working with solid cross-functional teams across Marketing, Sales, Product, Revenue Operations and Customer.
- Good commercial judgement, comfortable moving between strategy and execution, and curious about AI and where marketing technology is heading.
- Prior experience in interim, transformation or fixed-term leadership roles,



where setting up a function for a successor was part of the brief, is highly regarded.
- Proptech experience helps but isn't required. Strong B2B SaaS experience and a track record of scaling matter more.

What Success Looks Like

By the end of the engagement, this function should be genuinely ready for its next stage of growth, with a successor who can pick it up without a gap. In practice, that means:

- A product marketing strategy that's commercially grounded, documented, and ready for the business to act on.
- A narrative that ties PropertyMe's multi-product platform together today and points to where it's going.
- A clear, differentiated position in the proptech market.
- Strong working relationships across Marketing, Sales, Product, Revenue Operations and Customer.
- A clean, well-documented handover to the permanent Product Marketing Lead.

How We Work

Our values shape how we work and who we hire.

- We are customer obsessed. We start with the customer and work backwards.
- We are one team. We work across boundaries and optimise for PropertyMe, not individual functions.
- We move with speed and purpose. We value momentum, good judgement and turning decisions into action.
- We build what's next. We're willing to challenge how things have always been done and build something better.

Why PropertyMe

- Market leader — over 60% market share in property management. This is the platform thousands of agencies already trust, not a challenger brand.
- Multi-product momentum — PropertyMe Grow has created a cross-sell motion that didn't exist twelve months ago.
- Backed by EQT — real investment behind real ambition, with the resources to scale.
- A high-impact, defined engagement — take an established market leader and help build the product marketing engine its next stage needs, with a clear scope and defined end point.
- Executive impact — reporting to the Chief Growth Officer, with real influence over the growth strategy and commercial direction during a critical six-month window.
- Hybrid flexibility — Sydney-based, three days a week in the office.
- Real impact — the work affects how real estate professionals, tenants and property owners experience their day.

- We're building something genuinely different in a focused six months, and we'd like to talk with you about joining us. This is a fast moving process, and we will review applications as they come in. If you are interested in this role, don't delay!

📌 Head of Product Marketing (6 month FTC) (Sydney)
🏢 PropertyMe
📍 Sydney