Company Description

Arid Zone | Promotional Merchandise helps organisations activate and strengthen their brands through thoughtful, creative promotional solutions.

We work closely with our clients to develop and deliver branded merchandise and campaigns that build awareness, drive sales, engage customers and support staff retention.

Part of the Conserv Brands group, our work spans branded merchandise, sales promotions, incentive and loyalty programmes, event merchandise, sponsorships, licensing, POS and display, direct marketing, and retail products.

We're a busy, growing business with plenty happening across our brands, websites, campaigns and digital channels.

Role Description

We're looking for an experienced Marketing Operations Specialist to join us in a versatile, part-time capacity.

At its heart, this is a hands-on marketing generalist role with a strong digital and project management focus.

You'll work closely with our Head of Marketing to help turn ideas into finished work, keep projects moving and make sure the many moving parts across our marketing activity actually get done.

One day you might be coordinating a website update, the next preparing an EDM, briefing a designer, reviewing campaign performance, updating content, researching an opportunity or using AI to find a faster way to tackle something.

You don't need to be an expert in every area of marketing.

You do need to be digitally confident, highly organised, comfortable juggling multiple projects and, most importantly, someone who takes ownership and gets things finished.

This could be a great fit for an experienced marketer looking for a meaningful part-time role,



including someone returning to the workforce or wanting greater flexibility without stepping away from interesting, challenging work.

What You'll Be Doing

- Coordinating marketing projects and keeping timelines, people and deliverables moving
- Supporting digital campaigns across websites, email, content, social and other channels
- Managing website content and coordinating updates and improvements
- Building and coordinating EDMs and marketing communications
- Briefing designers, agencies, developers and other external partners
- Supporting campaign reporting and helping turn performance data into practical actions
- Researching new ideas, opportunities, competitors, tools and technologies
- Using AI as part of your everyday workflow to work smarter and faster
- Improving marketing processes, templates and ways of working
- Supporting presentations, case studies, award submissions and sales collateral
- Spotting things that need doing and taking the initiative to get them moving

What We're Looking For The Essentials

- 3+ years' experience in marketing, digital marketing, marketing operations or a similar generalist role
- Strong digital marketing experience and confidence working across websites, email, content and digital campaigns
- Solid project management and organisational skills
- The ability to juggle multiple projects and deadlines without losing sight of the details.
- Excellent written and verbal communication skills




- Confidence working with different stakeholders, including sales teams, designers, developers and agencies
- Comfortable interpreting marketing performance and basic digital analytics
- A genuine willingness to use AI as part of your everyday work
- Strong initiative and a natural tendency to solve problems rather than wait for instructions
- Comfortable learning new platforms and technology
- WordPress or similar CMS platforms
- Google Analytics and digital reporting

Nice to Have

Experience with any of the following would be a bonus, but we're not looking for someone who ticks every box:

- Mailchimp, HubSpot or other CRM/email marketing platforms
- SEO
- Canva or Adobe Creative Suite
- Marketing automation tools such as Zapier or Make
- B2B marketing
- Promotional merchandise or agency environments
- ERP or project management systems

The Kind of Person We're Looking For We're less interested in finding someone who knows every marketing platform and more interested in finding someone who knows how to make things happen.

You're probably someone who enjoys having variety in your work, can bring some order to chaos and doesn't need every step mapped out before getting started.

If something needs doing, you'll investigate it, work out the next step and get it moving.

You communicate early when you need help, but you don't wait for permission when good judgement will do.

You enjoy learning, you're curious about technology and AI, and you get genuine satisfaction from looking back at the end of the week and seeing what you've actually finished.

Most importantly, you're dependable.

If you own it, we want to know it'll get done.

📌 Marketing Operations Specialist (Melbourne)
🏢 Arid Zone | Promotional Merchandise
📍 Melbourne