Role Description The Performance Marketing Manager / Growth Marketing Manager will lead digital growth initiatives and performance-driven campaigns to expand CAD’s reach and engagement across key audiences. This part-time, remote role involves designing and executing multi-channel marketing strategies, managing paid media campaigns, and optimizing funnels for lead generation and stakeholder engagement. The individual will analyze campaign performance data, run A/B tests, and refine targeting and messaging to improve ROI and impact.

Day-to-day responsibilities include coordinating with internal and external partners, developing performance dashboards, and ensuring consistent, on-brand communication across platforms. The role also includes identifying new growth opportunities, supporting campaign planning for events and launches, and documenting best practices for scalable digital outreach.

Qualifications

- Strong experience in performance marketing and growth marketing, including managing paid search, paid social, and display campaigns.
- Competence in web analytics and data tools (e.g., Google Analytics, tag managers, dashboards) to track, interpret, and report on campaign performance.




- Skills in funnel optimization, conversion rate optimization, and A/B testing, with a track record of improving engagement and lead generation.
- Ability to develop and execute digital marketing strategies across channels (email, social media, content, and partnerships) aligned with organizational goals.
- Comfort working with marketing automation or CRM tools and coordinating audience segmentation and nurturing journeys.
- Excellent written and verbal communication skills, with the ability to tailor messaging for diverse global stakeholders.
- Robust organizational and project management abilities, including planning, prioritizing, and delivering work independently in a remote setting.
- Experience working with or interest in global health, climate, or urban development initiatives is highly desirable.
- Bachelor’s degree in marketing, communications, business, public health, or a related field, or equivalent practical experience.
- Demonstrated commitment to inclusive, non-discriminatory practices and the ability to collaborate effectively across cultures and sectors.

📌 Performance Marketing Manager / Growth Marketing Manager (Australia)
🏢 Collective Action on Dengue (CAD)
📍 Australia