B2Me Marketing is a digital marketing agency focused on passion, growth, and delivering outstanding results for clients through integrated marketing services. The team combines creative thinking with strategic expertise, offering an all-in-one solution that includes marketing strategy, website development, social media, SEO, branding, and graphic design. With years of experience, B2Me Marketing has refined effective processes to provide high-quality services and keep clients ahead of industry trends.

The agency has deep expertise in tech marketing while actively collaborating with businesses across diverse industries, enabling innovative solutions and strong marketing ROI. B2Me Marketing fosters a collaborative environment where team members can turn their passions into meaningful, measurable success for clients.

Role Description The Search Engine Optimisation Specialist is a part time, hybrid role based in Helensvale, QLD. This role is responsible for planning and executing SEO strategies that drive organic traffic, improve search rankings, and support broader digital marketing initiatives. Day-to-day tasks include conducting keyword research, performing SEO audits, optimising on-page elements, and managing link-building activities in alignment with campaign goals.

The specialist will monitor and analyse web analytics, prepare performance reports, and collaborate with content, design, and development teams to implement SEO best practices. The role also involves staying current with search engine algorithm updates and industry trends to continually refine SEO tactics and deliver strong results for clients.

Key Responsibilities

- Own SEO strategy across technical, on‑page, content, local, authority‑building and AI‑driven search.
- Conduct audits, research and competitor analysis to identify opportunities and priorities.
- Develop SEO & GEO roadmaps aligned to client objectives and business outcomes.
- Contribute SEO & GEO expertise to proposals,



strategies and pitch opportunities.
- Monitor rankings, visibility, traffic and conversion performance.
- Identify opportunities to improve organic visibility, user experience and conversion outcomes.
- Provide actionable recommendations that balance impact, effort and commercial value.
- Stay current with algorithm updates, emerging search trends and evolving best practice.
- Partner with Content Writers to ensure keyword intent, search demand and optimisation are embedded in content.
- Work with Developers to implement technical SEO recommendations and resolve issues.
- Collaborate with Account Managers to ensure SEO activity aligns with broader marketing goals.
- Support implementation of agreed SEO actions across all relevant channels.
- Translate SEO performance into transparent, client‑friendly insights and recommendations.
- Lead SEO discussions during reporting and strategy sessions where required.
- Ensure reporting focuses on outcomes, opportunities and next steps.
- Maintain consistent SEO & GEO processes, templates and documentation.
- Identify opportunities to improve efficiencies, workflows and service delivery.
- Share knowledge and emerging trends with the wider team.

Key Skills & Behaviours

- Robust technical, on‑page, local, off‑page and AI‑search capability.
- Strategic thinker who connects SEO activity to business outcomes and user experience.
- Able to interpret data and translate insights into prioritised, action‑oriented recommendations.
- Confident communicator who simplifies technical concepts for clients and non‑technical stakeholders.
- Collaborative and proactive across Content, Development and Account Management.
- Demonstrates ownership, accountability and strong attention to detail.
- Balances quality, commercial impact and efficiency.
- Continuously develops expertise and stays ahead of industry trends.
- Finds efficiencies using existing frameworks and templates.
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Search Atlas or similar) and robust knowledge of WordPress.

📌 Search Engine Optimisation Specialist (City of Gold Coast)
🏢 B2Me Marketing
📍 City of Gold Coast