About Geely:

- Geely is a global leader in smart electric vehicles and automotive innovation.
- Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
- With $100B+ assets and 140,000+ employees worldwide.
- 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
- 4,000+ sales/service locations worldwide.
- Fortune Global 500 company for 13 consecutive years.
- Pioneering AI-driven automotive solutions with one of the largest cloud computing center powers (1.02 Exaflops/sec).
- Geely’s Geespace launched 20 satellites to enable safe autonomous driving.
- World-class digitalisation and AI-driven manufacturing.
- Be part of the revolution—join Geely and shape the future of mobility!
- Mission & Vision: A Sustainable Future, A Better World
- Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative
- Culture: Achiever, Problem-Solving, Benchmarking, Compliance

Role Responsibilities

Are you able to transform corporate PR, including CSR, partnership, customer and event strategies into storytelling and content at scale to help build a resonant Geely brand image in Australia?

We believe that engaging brand stories are not only told through advertising and media investment but are enriched and made more relevant at every consumer touchpoint. As a result, we are seeking a results-driven Senior Corporate PR, Partnerships and Event Manager. The role will work closely with the Marketing Director and Senior Leadership team and is responsible for building Geely's reputation, visibility and cultural relevance in Australia through high-impact earned media, thought leadership, strategic brand partnerships, corporate events, product launches (supporting the PR manager) and consumer experiences.

Key responsibilities:

1. Corporate Communications & PR

- Develop and execute Geely Auto Australia's annual corporate communications and PR strategy in alignment with the overall business and brand strategy.
- Build Geely's corporate reputation across automotive, business, technology, lifestyle and mainstream media.
- Develop compelling stories that extend beyond traditional product communications. Identify opportunities to tell stories around everything from Geely innovation to dealer success to owner experiences
- Work closely with Brand, Social, Digital and Content teams to ensure PR stories can be amplified across owned, social and even paid media channels.
- Identify opportunities to position Geely executives as credible spokespeople and thought leaders.



Identify and develop thought leadership opportunities across business, technology, mobility, sustainability and innovation.
- Develop corporate announcements, media releases, speeches, presentations, briefing documents and executive communications. Align with the PR manager responsible for all product PR to ensure no conflict in communication
- Develop proactive media opportunities across the media landscape and publisher types rather than relying solely on product announcements.
- Utilise existing relationships with key Australian journalists, editors, commentators and influencers to raise Geely’s corporate profile
- Monitor media sentiment and emerging issues affecting Geely and the automotive industry.
- Support corporate issues and crisis communications when required.
- Support the CEO and senior leadership team in building Geely's external profile and ensuring consistent corporate messaging across all internal and external channels
- In all instances listed above, ensure alignment with product PR to ensure there is one voice to the media and to all Geely customers

2. Brand Partnerships and CSR

- Develop the annual Geely partnership strategy. Lead the development of a portfolio of strategic partnerships that increase Geely's brand relevance, reach and cultural influence. This is not just about logo placement. Partnerships should be utilised to help deliver cultural relevance and credibility
- LeadCorporate Social Responsibility (CSR) programs that enhance employee engagement and reinforce Geely Auto Australia’s brand and values.
- Must be experienced in negotiating partnership benefits, rights and deliverables with partners to ensure that the partnerships deliver measurable brand and commercial value

3. Agency & Supplier Management

- Manage external PR, and experiential agencies in align with the PR and Events Managers
- Lead agency briefings by setting clear objectives and KPIs.
- Challenge agencies to deliver innovative solutions, especially when it relates to creating stories to deliver content

Exciting Opportunities/Challenges:





If you are someone who values the chance to shape a global brand in a new market and be part of the legacy of bringing accessible, inclusive and innovative mobility to Australians, Geely Auto Australia is right fit for you.

Preferred competencies:

- Bachelor’s degree in Communications, Public Relations, Marketing or Journalism
- 10+ years in PR, corporate communications, partnerships, events or integrated marketing.
- Solid experience managing national PR programs and major events.
- Demonstrated experience developing strategic brand partnerships.
- Experience working with senior executives and high-profile stakeholders.
- Strong media relationships across multiple sectors.
- Experience managing external agencies and significant budgets.
- Strong project management and commercial skills.
- Automotive experience highly regarded, but not essential.
- Confident working in a quick-paced, high-growth environment with a hands-on, solutions-first attitude
- Highly collaborative and adaptable – must be comfortable working across agency and internal teams, different cultures and time zones
- Some travel may be required to visit dealerships, agencies and events

About Your Team:

The marketing team at Geely Auto Australia is responsible for shaping the Geely brand identity in Australia. We have ambitious goals of being memorable in a sea of sameness and making an impact in a cluttered, competitive and highly regulated market.

Our main goal is to demonstrate to Australians that we are a brand that is committed to helping Australians experience creative, accessible and inclusive mobility solutions. We work with a world class agency village, but are in charge of our own destiny and are agile in responding to changing market needs.

You will have the opportunity to have your voice heard and work within a team that is collaborative.

This role is an individual contributor within the Marketing Team.

Benefits:

- A chance to shape the launch of a global brand in a new market
- A supportive and collaborative team culture

Office & Transport:

Newly renovated modern office with electric adjustable sit-stand desks.

Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M3 nearby.

Other requirements:

- Excellent data driven decision-making skills and the ability to influence up
- Strong strategic thinking in business action skills
- English is the preferred working language.
- 5 days a week on site in office

No visa sponsorship will be provided. No relocation allowance is available for this role.

📌 Senior Corporate PR, Partnerships and Event Manager (Sydney)
🏢 Geely Auto Australia
📍 Sydney