The skinification of hair care is here, and we're taking it global.

Hairification was built by industry experts to bridge the gap between shampoo and skincare-grade science — every formula powered by potent, clinically proven actives, free from sulfates, parabens and silicones. From our H24 Complex Blonde, Curl and Peptide/Repair collections to our Pure Grow and Pure Hydration ranges, we've built a cult following direct-to-consumer at hairification.com and through pharmacy, salon and retail stockists across ANZ. Now international markets are calling, and we need the right person to help us answer.

The opportunity:

We're looking for a Global Senior Brand Manager to own Hairification's brand and growth strategy — from our home base in ANZ to the international markets we're just starting to enter — and then roll up their sleeves and drive it home.

This isn't a “set the strategy and hand it off” role. You'll partner directly with our Founder/CEO to set the direction, then personally lead execution across content, campaigns, retail, e-commerce and new-market entry. It's a rare mix of genuine strategic ownership and hands-on delivery, in a small, fast-moving team where your fingerprints will be on everything from the next campaign brief to the next export partnership.

What you'll own:

● Brand & growth strategy — positioning, architecture and the multi-market growth agenda, tracking brand health and competitor activity locally and internationally

● Campaigns & creative — tone of voice, creative direction and seasonal/always-on campaigns across digital, social and retail, adapted market by market

● Content, social & influencer — the content calendar, organic social strategy, and creator/affiliate relationships in ANZ and priority international markets





● Digital & e-commerce — performance marketing (paid social, paid search, email/SMS), Shopify optimisation, and the metrics that matter: conversion, AOV, CAC, LTV, ROAS

● Retail & international growth — stockist strategy across pharmacy, salon and marketplaces (Amazon and beyond), plus market-entry plans and distributor relationships as we expand

● Product launches — end-to-end launch strategy, from positioning through to post-launch feedback

● Budget & reporting — the marketing budget and the forecasting frameworks that connect spend to revenue

● Agencies & partners — as the senior point of contact for creative, media, PR and performance marketing agencies, holding everyone accountable to clear KPIs

What you'll bring

● 5+ years in brand or marketing roles, ideally in beauty, haircare, FMCG or consumer goods, with some exposure to international or multi-market growth

● A track record of developing brand and growth strategy — not just executing someone else's

● Comfort thinking across both local (ANZ) and global markets, including localising brand and channel strategy by market

● Strong hands-on digital marketing chops — social, content, paid social/search, email/SMS — with a clear line from spend to results

● E-commerce experience (Shopify or similar) and a data-driven approach to conversion and acquisition





● An understanding of retail and marketplace dynamics — pharmacy, salon retail and/or Amazon

● The confidence to be the senior brand voice in the room, managing agencies and partners and working directly with founders/leadership

● Commercial acumen — you've owned a budget, connected spend to ROI, and reported on performance

● A Bachelor's degree in Marketing, Business or related field, or equivalent experience.

What success looks like in year one:

A clear brand and growth strategy across ANZ and priority international markets; on-strategy, on-target content, campaigns and retail activity; at least one new market or channel entry live; digital and e-commerce performance tracked and actively driving investment decisions; and agencies clearly directed and accountable — with the Founder/CEO having full visibility into brand and marketing performance.

Is this you?

You're a commercially minded brand marketer who wants real ownership — of strategy and execution. You've grown a haircare, beauty or FMCG brand across multiple markets before, and you're just as comfortable setting global direction as you are getting into the weeds of a campaign brief or a stockist relationship. You thrive as the senior marketing voice in a small, quick-moving team.

Reports to: Founder / CEO

Direct reports: Brand & Content Coordinator (as the team grows); dotted-line oversight of creative, media, PR and performance marketing agencies

Location / scope: Cremorne, VIC 3121 with Commmons Health Club membership. You will have global responsibility across international growth markets, export partners and retail stockists

Interested? We'd love to hear from you — apply now to help take Hairification global.

📌 Senior Global Brand Manager (Melbourne)
🏢 Hairification Haircare
📍 Melbourne